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Are your great ideas ALWAYS getting shot down? Do you want to learn the secrets of persuading people of your views, and WIN? Want to know what to say when you're challenged? Download "Buy-In", published by the Harvard Business Review NOW! Convince your boss, your colleagues, and your friends of your ideas. So what's the secret? With Buy-In, you'll learn the generic strategies that idea-killers use time and time again. Mixing a great story with interviews with the authors, this Vook first presents a fresh and amusing fictional narrative showing the most common attack strategies in action, and then explains the right counterattacks to use in each situation. Complete with videos of the author describing the nuances of these ideas and demonstrating the delivery of the most important counterattacks, Buy-In equips you to anticipate and combat naysayers—so your good idea makes it through to create a positive change.