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Ted Nicholas has sold more than any other guru! He's owned 23 businesses, made millions from direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years. He has already made the mistakes you're about to make, and can tell you a better approach. According to Ted, most copywriters incorrectly think it's important to cater to as many prospects as possible, but this leads to neglecting your niche-specific customer.

Key Concepts
How Ted grows his list and keeps it hot
Tips for renting lists and ways to prevent yourself from getting ripped off
How the Internet has affected direct mail
How Ted consistently gets an 80% return on his magazine advertising
Analysis of one of Ted's sales letters-it's all calculated
Why Ted says you should never promote anything you're not passionate about - and the one lesson he learned straight from Napoleon Hill
About the relevancy of testimonials, and how to invoke the kind of emotions you want
How to use "scarecity" tactics to effectively call people to action
Ted says he's an entrepreneur first. He started out with zero, knows what it's like to be on the other side of the desk, and knows how to get people into the mindset to succeed.

This app features the best reading and listening experience:

Full audio version included
Bookmarking
Automatically saves your current reading spot
Change Font Sizes
Portrait or Landscape reading with fast scrolling

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