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Heuristic, according to the Merriam-Webster Dictionary, are rules "involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods".
The Heuristic Ruler is an artificial memory tool which categorizes and combines the different factors within the marketing field that may lead to creative solutions regarding your business.
Giving a large amount of associations in the form of questions, this app stimulates your mind, making you gather a considerable quantity of material comprising all kinds of ideas which may be good, bad or indifferent.
The goal of having many and effective solutions will emerge if you let the questions freely arise.
This app is a powerful tool for the company's Marketing Intelligence (although its use is not limited to the Marketing Management area), promoting the understanding of different business variables.