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If you have an idea to pitch to Wal-Mart, you can be sure you're only going to get one shot to present it to them, so you'd better make it count.

You've got to think like a large retailer and talk to them in terms they will understand.

You also have to do your homework to make sure you're even a good fit for the mass-merchandising giants.

And in this audio you'll hear how to conduct the kind of research you need to make sure you're ready for the big retailers, and how to pitch yourself to them when you are.

Key Concepts
How to make sure the mass market carries what you want to sell
What to do if your product is considered "seasonal"
How to conduct research on Wal-Mart-even if you don't have one nearby
How to make deals with everyone-including your competitors
What to do if you discover you're not quite ready for Wal-Mart so that you can get ready right away
How to prepare for the "big sales calls" to the big department stores
The criteria you'll need to meet in order to sell to mass merchants
Remember, the shelves of Wal-Mart aren't sitting empty waiting for your product to come along. If you're going to replace an existing product, you've got to show buyers why they should make the switch. But nothing is worse than going into Wal-Mart unprepared.

This app features the best reading and listening experience:

Full audio version included
Bookmarking
Automatically saves your current reading spot
Change Font Sizes
Portrait or Landscape reading with fast scrolling

Download this app now!

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