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My MBA Marketing app is a key publication in a series of professional and educational reference tools. The app is designed as a companion tool for the professionals that need to have a comprehensive reference on the essential business knowledge area or pursuing their MBA. This App provided the core concept of the Marketing, its application in real life along with explanation for terminologies and concepts within the Marketing knowledge area. This companion App covers the following areas:
- Advertising
- Brand Management
- B2B Marketing
- Consumer behavior
- Direct Marketing
- Distribution
- Global Marketing
- Integrated Marketing Communications
- Internet Marketing
- Market Segmentation & Targeting
- Marketing Planning & Forecasting
- Marketing Models & Theories
- Market Research
- Nonprofit Marketing
- Nontraditional Marketing
- Packaging
- Pricing
- Product Design & Positioning
- Promotions
- Public Relations
- Purchasing & Material Management
- Relationship Marketing
- Retailing
- Sales
- Service Marketing

The cost of the app is subsidized substantially in order to become affordable for most users, practitioners and students (Compare to $60). For your convenience you can easily copy and paste any part of the texts and save, email or text the captured information. (No restrictions whatsoever)
This app is tested and optimized to work with all versions of iOS including new features of iOS 4.0.