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Initial release	Oct 4, 2009
Current version (2.0.3)	Sep 13, 2010

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The ultimate mobile city guide to London. Navigate and explore like a local. “For you, not them.”

*Featured by Apple on the homepage of the iTunes App Store.

Not For Tourists (NFT) in partnership with Tuft + Co. is bringing their award-winning series of city guide books to the iPhone. Following the successful launch of the London guide, NFT’s iPhone Application condenses and rationalizes the Big Smoke, producing an indispensable, interactive street-life partner. With beautiful custom maps and thousands of essential listings, NFT will take you by the hand and guide you through any challenge London may throw at you: which bagel to opt for at 4am, where to buy exotic edible flowers at dawn, how to find abandoned warehouses, which arthouse cinema to stake out and how to simply get from A-Z. It’s also incredibly fast: unlike most travel apps, NFT doesn’t need to be online to work its magic. Whether you’re on a boat in Hyde Park, squashed to pieces on the Central Line or deep underground in club land, NFT will be by your side. Out-of-towners are most welcome too, with the city’s delights clearly mapped out and explained for those not quite in-the-know. A comprehensive, in-depth guide to your own back yard, NFT will quickly become the only London app you’ll need.

FEATURES: 144 London Neighbourhoods. 5,000 listings by Neighbourhood. Precise mapping with geo-locating.

SAMPLE LISTINGS:
Andaz Hotel: ‘There's a reader in residence that will tell you bedtime stories. Riiiight.’
Revival Records: ‘Sickly phoenix risen from the ashes of Reckless Records.’
The Cardinal: ‘Easier to like than to find’
Barbican Centre: ‘An architechtual eyesore. Bloody good events though.’
The Montague Arms: ‘Semi-legendary, bizarrely decorated local, staffed by the world's oldest barmen and women’

Praise for NFT Guides:
"Take an A-Z, mix it with a Lonely Planet and throw in all the things a guide book should never say, and voila, you get the Not For Tourists Guide to London...not the sort of book tourists should get their hands on but more of a survival kit for natives"-The Observer

What the Press is Saying About NFT iPhone:
New York Times: "...the guide highlights neighborhood amenities like bicycle repair shops and community gardens."
LA Times: "The Top Picks are invaluable...the NFT guide is both snarky/fun and inviting...a welcome alternative to the $9.99 (and up) iPhone app price tags on other city guides."
ZDNet: "A good investment if you don’t want to be "That Guy" opening a huge map in the middle of Times Square."
Jaunted: "You'll be instantly comfortable navigating the app by fingertip; it's almost as if the books were designed based on the app and not the other way around."