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| Initial release | Jun 30, 2011 |
| Current version (2.0.4) | Apr 19, 2012 |
With the SAP Retail Execution mobile app for iPhone, consumer product manufacturers can enhance their sales execution with retailers anywhere and anytime. This app accesses the SAP Customer Relationship Management (SAP CRM) application and allows merchandisers and field sales reps to coordinate store visits, conduct audits and surveys, and verify planograms.
Key features of SAP Retail Execution for iPhone
• Access history of previous visits, notes, and photos; execute
and reschedule visits
• Conduct surveys for promotion compliance and planogram checks
• Perform audits to
gather information about in-store products
• Propose orders to replenish/change product mix based on previous
orders including hybrid pricing
• Create and manage returns during visits
Note: To use the SAP Retail Execution mobile app with your business data, you must be a user of the SAP Customer Relationship Management (SAP CRM) and SAP ERP applications, with mobile services enabled by your IT department. You can try the app out first using demo data.