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The new World Newspaper Week smartphone app is a totally innovative tool that redefines the way you visit and experience World Newspaper Congress, World Editors Forum and the IFRA Expo.

Using your iPhone, iPod Touch or iPad, you can explore the exhibition and event program using a highly intuitive 3D navigation system. The app’s interactive map allows you to navigate the halls, access exhibitor information and organize them as your personal favorites. Plus, you can access the full programs for World Newspaper Congress, World Editors Forum, IFRA Expo and Media Port.

The application's features allow you to:
- Search, browse and locate exhibitors and events on the 3D map 
- Synchronize exhibitor contact data to your address-book 

- Email exhibitors directly from within the application 

- Discover other sites and events in Vienna

- Display the entire World Newspaper Week event program
- Access useful information regarding travel, accommodation and ticketing 
- Save exhibitors and events in a personal favorite list and display them on the 3D map
- Synchronize events to your personal calendar
- Share and comment exhibitors and events to your friends via Email, Facebook and Twitter

Additionally, you can regularly update the app's data and images using the built-in update functionality, and you can opt to use the application offline to avoid roaming costs.