State of AI Apps Report 2025 is Live!
Latest Articles
Filter by:
Sort by:
Digital Advertising Insights • November 2025
Black Friday Ad Recap: Lessons to Take From Last Year
We’re breaking down the biggest advertising trends from the 2024 Black Friday season to uncover what marketers can learn heading into this year’s campaign cycle. Keep reading for details on spend, impressions, channel mix, and more.
Mobile App Insights • November 2025
The 2025 NFL Season by the Numbers: Betting Cools, Fantasy Heats Up
Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.
Retail Media Insights • November 2025
Target vs. Walmart: Back to School on Retail Media
Target and Walmart both went big on back to school campaigns this year, but their top advertisers, channels, and creative strategies told two different stories. We’ll compare their campaigns and explore how each retailer helped brands connect with students and parents gearing up for the school year.
Gaming Insights • November 2025
Top 10 Worldwide Mobile Games By Revenue and Downloads in October 2025
Last War: Survival Game by FUNFLY held its position as the world’s top-grossing mobile title in October 2025, followed by Honor of Kings, Royal Match, MONOPOLY GO! and Whiteout Survival completing the top five.
Mobile App Insights • November 2025
Playing to Win: 2025 Digital Game Advertising Report
Dive deep into the latest market trends and winning strategies that are pushing game advertising to new levels.
Mobile App Insights • October 2025
Inside the 2025 Middle East App Growth Report: Bidease x Sensor Tower
App marketers in the Middle East are rewriting the rules of mobile growth. With downloads and in-app purchase revenue soaring above global benchmarks, the 2025 Middle East App Growth Report reveals a market defined by agility, creativity, and rapid AI adoption.
Gaming Insights • October 2025
Cross-Platform Gaming: Bridging Mobile and PC/Console
The modern gaming landscape is defined by two powerful forces: Mobile’s vast accessibility and PC/console’s premium depth. This report outlines strategies for building resilient, cross-platform portfolios that capture the best of both worlds.
Web Insights • October 2025
VRBO Making a Home on GenAI Chatbots
Airbnb may dominate overall web traffic, but VRBO is stealing the spotlight in AI-sourced traffic. Keep reading to explore how the two vacation rental brands stack up, and why visits sourced from GenAI are becoming pivotal to performance.
