Team

Our Executive Team

We eat data for breakfast, analytics for lunch and market intel for dinner.

Bertrand Schmitt, CEO

Bertrand Schmitt, Co-Founder & CEO

Bertrand leads the charge at App Annie. He is a technology entrepreneur with 14 years of executive experience in the mobile, Internet and analytics space across Europe, US and Asia. Previously, he was VP Mobile for Gomez (web analytics) acquired in 2009 by Compuware for $295M, and before that he was COO and VP Marketing at Zandan (mobile analytics) acquired by Keynote Systems. Bertrand also held management / founder roles at Neocom Multimedia and Arkadia Netsystems. Bertrand holds an MBA from The Wharton School and a Master in Computer Science from ISEP, France. Outside of running tech companies, Bertrand is usually found trying out the latest gadgets and reading on his tablet.

Favorite apps: Dropbox, Evernote, Kindle, Skype, Angry Birds Space, Max Payne, N.O.V.A. 3, Infinity Blade 2

Marshall Nu, COO & CFO

Marshall Nu, COO & CFO

Marshall heads up the financial and operational aspects of App Annie. He joins us from sunny Los Angeles and brings a diverse mix of financial and corporate strategy experience with various top tier companies. He was previously an associate at Shamrock Capital Advisors, a media-focused private equity firm and prior to that worked in M&A for Anschutz Entertainment Group (AEG). Marshall is a graduate of UCLA.

Favorite Apps: WeChat, Pleco, Instagram, Camera+, Chrome

Oliver Lo, EVP Marketing

Oliver Lo, EVP Marketing

Oliver is responsible for App Annie’s brand and marketing. He brings a wealth of experience in marketing, social media and gaming. Prior to App Annie he was the Product Lead for Zynga China and previous to that the Marketing Lead for XPD, a social gaming start-up that was acquired by Zynga. Back in London, Oliver was working at ad agencies creating brand campaigns for international brands like Virgin, Ikea and Diageo. Oliver graduated from the University of Cambridge.

Favorite Apps: Whatsapp, Reeder, Cut the Rope, Instagram

Lylian Kieffer, EVP Engineering

Lylian Kieffer, EVP Engineering

Lylian heads up the engineering team at App Annie. He spent many years in the mobile monitoring space leading the mobile engineering at Zandan and later at Gomez, spearheading the creation of the Active Mobile product. Zandan was acquired by Keynote Systems and Gomez by Compuware. Lylian graduated with a Computer Science degree in France.

Favorite Apps: Skype, Zendesk, Nike+, Instagram, Pleco

Nicolas Beraudo, EVP Worldwide Sales, GM US

Nicolas Beraudo, EVP Worldwide Sales, GM US

Nicolas is responsible for Worldwide Sales and App Annie’s US Operation. A veteran in the video game industry, he has over 17 years of experience in sales, licensing and business development with leading publishers globally. Prior to joining App Annie, Nick served as VP of Business Development at Glu where he was responsible for inbound licensing and OEM partnerships. He also served as Senior Director of Licensing at Atari, Inc. where he was responsible for outbound licensing of the Atari and Hasbro portfolio on all new digital platforms. Nicolas served as Vice President of Sales for Virgin Interactive and Director of Sales for Interplay Entertainment from 1996 to 2003. He holds an MBA in International Business from ESC Grenoble, France and a BS in Management from UMASS Dartmouth.

Favorite Apps: Dropbox, Instagram, Blood & Glory, Stardom

Matt Hunter, VP Product Management

Matt Hunter, VP Product Management

Matt heads up new product development and cross product coordination. He began his career as a consultant with Bain & Company in London, South Africa and Australia. Before joining App Annie, Matt headed product management and digital marketing at Confused.com, a British price comparison website. Matt holds an MA in Economics from Oxford, an MSc in Information Systems from Cardiff and an MBA in Marketing from Tsinghua.

Favorite Apps: Breach & Clear, Mailbox, The Guardian Anywhere, LoneWolf, Spotify

Our Senior Team

Looking after our security, technology, communications, and market insights. The team are focused on delivering the safest and most intriguing products and services.

Vincent Hoogstede, VP and GM, App Annie Netherlands

Vincent Hoogsteder, VP and GM, App Annie Netherlands

Vincent heads up the App Annie R&D team in The Netherlands. He brings experience in both mobile and startups. Prior to joining App Annie, Vincent was co-founder and CEO of Distimo before joining App Annie five years later. The idea for Distimo was based on his daily work as product manager of a fast growing mobile app. Vincent holds a Masters Degree in Business Information Technology from the University of Twente in The Netherlands.

Favorite Apps: Sunrise, Mailbox, Runkeeper, Evernote, Netflix

Toshi Kameoka, Director of Strategic Partnerships

Toshi Kameoka, VP Corporate Development and Partnerships

Toshi executes and manages external partnerships to augment App Annie’s product offerings. He previously built and led the corporate development function for the North American operations of major Japanese mobile gaming company GREE. He has also worked at Sun Microsystems (where he helped to execute its sale to Oracle), the law firm of Latham & Watkins and the management consulting arm of Ernst & Young. A former practicing attorney, Toshi holds a JD from Columbia University and a BA from Duke University.

Favorite Apps: Twitter, Scramble With Friends, Business Insider, Google Maps, Whistle

Marcos Sanchez, VP of Global Corporate Communications

Marcos Sanchez, VP of Global Corporate Communications

Before joining App Annie, Marcos served as the Director of Marketing at Egnyte, a leading enterprise file sharing company. Marcos, who was on the founding team of iBand—which was later acquired by Macromedia— has more than 16 years of experience working with startups. Previously, Marcos served as a Communications Strategist at Clarabridge and has held various positions in marketing and product management, including as Spokesperson for the launch of Macromedia’s Shockwave product and as Lead PR Strategist for launches of VeriSign, CyberSource, Software.net and Quote.com.

Favorite Apps: Evernote food, Yelp, Etsy, Muni+

Shelene Chang, Principal Analyst

Shelene Chang, Sr Director, Market Insights

Shelene heads up App Annie’s Market Insights team. Her prior experience includes eight years at comScore across various roles – ranging from conducting market research and providing consulting services to digital media clients, to holding account management and sales responsibilities and working in product management to deliver new advertising analytics offerings. She holds bachelor’s and master’s degrees from the Massachusetts Institute of Technology (MIT).

Favorite Apps: Glympse, Shazam, Feedly, Google Voice

Anne Mannucci, Sr Director Online Marketing

Anne Mannucci, Sr Director Online Marketing

Anne oversees the App Annie website, and is responsible for user acquisition and lifecycle strategy. Anne has more than 15 years of experience in performance-based marketing, holding various roles on the agency and on the client side, including 7 years at Electronic Arts as Director, Engagement Marketing. She holds a BA in business and marketing from ESC Chambery in France.

Favorite Apps: Glympse, SpotifyWeChat

Ruben Heerdink, Director of Engineering

Ruben Heerdink, Director of Engineering

As Director of Engineering, Ruben leads the front-end development and technical operations at App Annie’s R&D office in the Netherlands. Prior to joining App Annie, Ruben co-founded Distimo and drove front-end innovation, was responsible for system operations and tech HR. Prior to Distimo, Ruben co-founded a free service for creating a personal photo blog using any mobile device. Ruben holds a Masters Degree in Business Information Technology from the University of Twente in The Netherlands.

Favorite Apps: Strava, Spotify, Facebook, NOS, BergFex Ski, Pocket

Tom Jansen, Director of Engineering

Tom Jansen, Director of Engineering

Tom Jansen brings a vast experience in architecture and database design to his role as Director of Engineering. In this role, Tom is responsible for development efforts within App Annie’s R&D department in the Netherlands. Prior to joining App Annie, Tom co-founded Distimo and was responsible for system architecture; along with that, he also lead the data gathering and analysis teams. Tom holds a Bachelor Degree in Computer Science from the University of Twente in The Netherlands.

Favorite Apps: Strava, Spotify, MyWOD, NOS, Flitsmeister, Hangouts

MLopez

Micheal Lopez, Creative Director

Micheal is responsible for App Annie’s creative and visual design. He brings over 10 years of experience in marketing, product and brand design. Prior to App Annie he was the Creative Lead for Scribd and previous to that he was a Senior Web Designer and Chief Doodler at Google, where he led a team of designers that was responsible for all visual assets on the web including the Google doodles. Micheal has a background in fine art and visual design.

Favorite Apps: MLB at Bat, Cut the Rope, WeChat

Milton Yates, Security Director

Milton Yates, Security Director

Born and raised in France, Milton received his Masters of Engineering, Majoring in Information Security, at TELECOM Bretagne. Following his degree Milton went on to be a security researcher for IBM in Switzerland, and then a security consultant for Thales. Milton joined HSBC Global Banking & Markets in 2010 as an Information Security Expert, before joining App Annie in 2013 as our Security Director. Milton also holds current security and project management certifications from SANS, PMI and ISC2.

Favorite Apps: Google+, App Permission Watcher, OS Monitor, Offroad Legends, TelStop

Jason Zhang, Director of Engineering

Jason Zhang, Director of Engineering

Jason is heading up engineering for the free products line. Before joining App Annie, Jason worked in the telecommunication industry for nine years. He managed the R&D center of Sunrise Telecom in China and built enterprise application for the biggest global MSO. Jason holds a bachelor degree of physics from Peking University.

Favorite Apps: Evernote, WeChat, HipChat, Yammer

OUR SENIOR SALES AND BUSINESS DEVELOPMENT TEAM

If you’re interested in our premium market data products, you’ll end up talking to one of these guys.

Olivier Bernard, Vice President, EMEA

Olivier Bernard, VP of EMEAR

Olivier Bernard is the Vice President Europe, Middle East, Africa, responsible for App Annie’s sales and operation in the region. Olivier brings with him a decade of sales, business development and operational management experience in the mobile and gaming industries. Prior to joining App Annie, Olivier served as VP/General Manager International at Glu mobile (GLUU) where he was responsible for managing all Glu’s client base and overseeing all operations in EMEA, APAC and LATAM. Prior to joining Glu, Olivier held senior business positions within the game industry at Vodafone Group (VOD) from 2003 to 2006 and Atari (ATA) from 1998 to 2002. He holds an MA in History and Political Science from Lyon II, France.

Favorite Apps: Shazam, BBC iplayer, AroundMe, Peggle, Contract Killer Zombies 2

Remco van den Elzen, VP Account Management

Remco van den Elzen, VP Sales Excellence

As VP of Account Management, Remco oversees the renewal strategy and execution for all of App Annie’s customers worldwide. Prior to App Annie, Remco co-founded Distimo, where he was responsible for global business development and sales. Remco holds a Masters Degree in Business Administration and a Bachelor Degree in Business Information Technology from the University of Twente.

Favorite Apps: Dropbox, Evernote, Uber, Yelp, 1Password, Airbnb

Samuel Yang, VP Sales US

Samuel Yang, VP of Americas

Sam leads the sales team for the Americas. He brings enterprise sales experience having previously worked at Microsoft, Hewlett-Packard and Amazon Web Services. Sam graduated from the University of California, San Diego.

Favorite Apps: Uber, Twitter, Spotify

Junde Yu, Vice President, APAC

Junde Yu, Vice President, APAC

Junde manages business development and sales in Asia for App Annie. He started his career in web startups while he was in university, and has since accumulated experience at web and mobile startups and corporations, in particular business development roles at companies like Scoreloop, SingTel, and Tapjoy. Junde graduated with a Computer Science degree from the National University of Singapore.

Favorite Apps: Clash of Clans, Gmail, WeChat, Weibo, Evernote

Andrew Kent, Director of Global Inside Sales

Andrew Kent, Director Sales Analysis

Andrew leads the global inside sales team at App Annie. Originally from New York, he spent almost a decade working on Wall Street at AXA Advisors and EchoTrade. In 2009 he joined Yelp in San Francisco, managing an inside sales team, focusing on local business advertising for small and medium sized businesses. He has a degree in Economics from The George Washington University in Washington, DC.

Favorite Apps: Yelp, Splashtop, Pandora Radio, Linkedin, IFTTT

Justin Rapp, Director Customer Success

Justin Rapp, Client Director – Americas Sales

As the head of Customer Success, Justin is responsible for ensuring that customers get the maximum value from App Annie products.  Before App Annie he was in Business Development at Zinch China (acquired by Chegg) where he was responsible for partnerships with leading Chinese tech companies such as Baidu and Tencent.  A graduate of the UPenn’s Jerome Fisher Program in Management and Technology, Justin holds degrees from The Wharton School and the School of Engineering and Applied Science.

Favorite Apps: WeChat, Pleco, Kindle

Andrew Shatz, Director of Account Management

Andrew Shatz, Director of Account Management

As Director of Account Management, Andrew is responsible for renewals. Prior to joining App Annie, Andrew spent 4 years at Yammer where he worked in Enterprise Sales covering APAC and the Northwest US, managing renewals for accounts across the globe. Prior to Yammer, Andrew spent 4 years at Salesforce.

Bin Dai, Country Director, China

Bin Dai, Country Director, China

Bin is leading App Annie’s business in China. He has been playing an active role in China’s Mobile Internet Industry since 2009. As organiser of Mobile Monday Beijing, he has maintained an efficient and pleasant platform for different actors of the whole ecosystem to meet, share, and setup cooperation.

His previous works at Orange and Samsung had helped Mobile Internet companies to establish meaningful partnerships with these two important players of the industry. Bin’s goal at App Annie is to provide direct support to our partners and clients with comprehensive data, in-depth analysis, and what’s more, a global vision.

Favorite apps: Evernote, WeChat, BeyondPod, CamCard.

Yuji Kuwamizu, Country Director, Japan

Yuji Kuwamizu, Country Director, Japan

Yuji is spearheading App Annie’s Japan operations. An industry veteran, he joins us from Nubee, a Singapore-based game publisher, where he was the Studio Manager in charge of leading the launch of several successful games. He then moved to Nubee Tokyo as Country Director, where he was responsible for all marketing, business development and production teams. Yuji graduated with a Law degree from the Seinan-Gakuin University, Japan.

Favorite Apps: Pocket, Tweetbot, Clash of Clans, Puzzle & Dragons, LINE.

Luis Gutierrez, Director  of Business Development, USA

Luis Gutierrez, Director of Business Development, USA

Luis is responsible for driving App Annie’s awareness among stakeholders from the financial services and investor communities (venture capital, private equity, hedge funds, analysts and asset managers) who have a commercial interest in apps. He wrote “Super Apps” an iTunes iPad eBook covering Apple’s App Store history and providing marketing advice to app developers. Prior to founding Dutz Technologies (publisher of AppPicker, acquired in 2012) he spent more than a decade working at Fisher Investments holding several senior management roles. He graduated from the University of California at Berkeley, with a degree in political science.

Favorite Apps: Nest, Mint, Dropbox, Word Lens, NYTimes

Leonid Eletskikh, Business Development Manager, Russia & CIS

Leonid Eletskikh, Business Development Manager, Russia & CIS

Leonid manages business development and sales in Russia and CIS for App Annie. Leonid began his career working as an Investment Analyst for Regional Government (PPP), after which he joined a small interactive agency named Manufactura Soft where he set up Mobile Development Department and created a few amazing apps, one of which was mentioned as App of the Week and nominated for The Webby Awards. Following that, he served as Senior Project Manager in Undev, one of the top software development companies in Moscow. He also has a background in Banking, developing and maintaining accounts and new opportunities at Performance Lab. Leonid graduated with a MPA degree from Voronezh State University.

Favorite Apps: Foursquare, Twitter, Dropbox, Airbnb, Renren

David Son, Business Development Manager, South Korea

David Son, Business Development Manager, South Korea

David has launched our office in Seoul, and comes to App Annie from a leading mobile advertising and engagement company where his clients included kocca, gamevil and gamezen. David has also previously held roles at both Adobe and Com2uS where his experience in mobile and social gaming has spread from publishing, to managing developing projects from inception through to distribution. David is a graduate of from the Academy of Art, San Francisco.

Favorite Apps: Anipang, Kakao Talk, Facebook, Everybody’s Marble, Wind Runner.