Persona is a character development app that
will help you to know each of the characters of your story. Instead of allowing them to evolve as you write, with
Persona you can purposefully develop the characters of your story using psychological principles that influence the
different motivations of a personality. Persona presents you with 32 archetypes along with a description of their
personality traits, virtues, and flaws, and how they interact with other personalities. Used by countless professional
and novice writers alike as a critical component to improve the story creation process.
With Persona you can:
•Explore the relationships and interactions between
each of your characters.
•Categorize each character into one of 32 archetypes
and 64 styles.
•Create Smart Groups of characters based on attributes
like tags, type, sex, or any word or phrase from your
•Construct ad hoc groups of characters without a
defined relationship to explore their interactions.
•See what happens if the man or woman of the hour
suddenly becomes corrupt and turns into a villian or
•Shape the details of a character from the color of their
eyes to their hobbies or occupation.
Whether your character is a brainiac talking fish or an outcast orphanage owner, Persona helps you explore how each one’s unique psychology and background influences their dealings and dialogue.