State of AI Apps Report 2025 is Live!
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Mobile App Insights • November 2025
Playing to Win: 2025 Digital Game Advertising Report
Dive deep into the latest market trends and winning strategies that are pushing game advertising to new levels
Mobile App Insights • October 2025
Inside the 2025 Middle East App Growth Report: Bidease x Sensor Tower
App marketers in the Middle East are rewriting the rules of mobile growth. With downloads and in-app purchase revenue soaring above global benchmarks, the 2025 Middle East App Growth Report reveals a market defined by agility, creativity, and rapid AI adoption.
Web Insights • October 2025
VRBO Making a Home on GenAI Chatbots
Airbnb may dominate overall web traffic, but VRBO is stealing the spotlight in AI-sourced traffic. Keep reading to explore how the two vacation rental brands stack up, and why visits sourced from GenAI are becoming pivotal to performance.
Gaming Insights • October 2025
Cross-Platform Gaming: Bridging Mobile and PC/Console
The modern gaming landscape is defined by two powerful forces: Mobile’s vast accessibility and PC/console’s premium depth. This report outlines strategies for building resilient, cross-platform portfolios that capture the best of both worlds.
News and Announcements • October 2025
Sensor Tower Secures Strategic Investment from Shinhan Securities to Help Fuel Product Innovation, gen-AI Data Enhancements
Sensor Tower announces a strategic investment from Shinhan Securities.
Retail Media Insights • October 2025
Apparel Brands Showed Up in Style on Retail Media
The back-to-school season drove a surge in apparel advertising on retail media, with brands like Levi’s, Crocs, and Champion leading the charge. We’ll explore the retail partners they prioritized and the media strategies that helped them connect with students updating their fall wardrobes.
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.
Mobile App Insights • October 2025
Holiday ASO Best Practices for 2025 — 5 Quick Tips to Maximize Success
Retailers are starting their holiday promo earlier and earlier each year. To help you win over as many holiday shoppers as possible, here are five easy steps you can take to maximize your app store visibility — including industry-specific tips for pet, shopping, and grocery brands.
Retail Media Insights • October 2025
QSRs Served Up Record Impressions on Retail Media
From burgers to iced coffees, QSR brands turned up the heat on retail media this summer, delivering record-high impression levels. We’ll break down the top advertisers, the channels they relied on, and how free product offers and delivery-driven campaigns helped them reach hungry customers.