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App Monetization

How to Upgrade Your Ad Reporting

Amitabh Handa

To help app publishers make the most out of ad reporting, we have distilled the top six reasons to automate into this infographic. Read on to learn how automating ad reporting can help you boost revenue.

Mobile advertising is expanding quickly. While traditional advertising and agencies are under incredible pressure, performance marketing and programmatic advertising to mobile audiences are experiencing extraordinary growth. 

It’s getting impossible to rely on manual processes and still keep up with the competition. The stakes are high, as mobile ad spend is slated to top $165.7 billion in 2019. This means that mobile will soon be 27% of total ad spend. Small missteps and missed opportunities will leave significant amounts of money on the table. 

Targeting is dependent on data. With so many sources, it’s key to aggregate your audience data and understand changes over time. Competing data sources need to be compared without having to piece together data for hours on end. 

To help publishers make the most out of ad reporting, we have distilled the top six reasons to automate into this infographic. Keep reading to learn why automating ad reporting will help you boost revenue.

App Annie's ad reporting infographic

 

2019 M12 12

App Monetization

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