Last Updated 2020-06-05
App Annie cares about the privacy of individuals who visit our website at https://www.appannie.com/ (the “Site”), use our App Annie mobile application (the “App”) or access our App Annie products and services (collectively, with the Site and the App, the “Services”), and otherwise do business with us.
As used herein, “App Annie,” or “us/we/our”, refers to App Annie Inc., a US company, acting by itself and/or through entities that are legally part of the App Annie family of companies (the “Related Companies”). Those Related Companies include, but are not limited to, App Annie Europe Limited, App Annie Co. Limited, App Annie Asia Pte Ltd, App Annie Korea Co Ltd, App Annie KK, App Annie Limited, Distimo B.V., Mobidia Technology Inc., App Annie SAS, App Annie GmbH.
This App Annie Privacy Policy for Customers and Website Visitors (“Policy”) applies to our Services, and any website that links to this Policy, unless otherwise noted in a separate privacy policy. The Policy explains how App Annie collects, processes, and safeguards information we obtain from and about our visitors to our Site, customers, and business prospects and partners, including information we collect when you visit our Site, or use our Services. It also tells you about your rights and choices with respect to your Personal Information, and how you can contact us if you have any questions or concerns.
Your use of the Services is subject to this Policy.
If any term of this Policy is unacceptable to you, please do not use the Services and do not provide your personal information.
For the purpose of this Policy, “Personal Information” means any information relating to an identified or identifiable individual. We obtain Personal Information relating to you from various sources described below. If you do not provide Personal Information when requested, you may not be able to benefit from our Services if that information is necessary to provide you with the Services or if we are legally required to collect it. Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so.
We collect your information, including your sign-in credentials, username and password, name, job function, e-mail address and phone number, when you complete an order form, register to login to or use our Services, request that we contact you or provide additional information to attend an event.
CommunicationsIf you contact us directly, such as to request information, access the Services, or connect with Customer Support, we may receive additional information about you, such as your name, email address, phone number, and the content, date and time of your message, and our reply. We also may receive other information you may voluntarily choose to provide.
Payment InformationIf you pay to access our Services, we may collect payment information that you provide, such as bank account information, and other information necessary to transfer funds such as your billing details. We use third-party payment processing companies to process your payment information.
Third-Party Account CredentialsIn order to use certain Services, you may provide App Annie with credentials (e.g., username and password, first and last name, and phone number) that grant you access to third-party websites and services, such as your developer or advertising account credentials.
When you interact with and use our Services, we receive information about your device, which may include, web browser type, operating system version, mobile device model, device manufacturer and model, language and regional settings, your Internet Service Provider (ISP), unique device identifiers.
Usage InformationWe automatically receive information about your interactions with our Services, like the pages or other content you view, the dates and times of your interactions, the searches you conduct, how often you use our Services, or the location from where you downloaded the App.
Location DataWe infer your location from information we collect (for example, your IP address indicates the general geographic region from which you are connecting to the Internet). We aggregate and anonymize your location data at the regional level. We may use location information to provide you with features, notifications, marketing, or other content that is influenced by your location (such as showing you the Services in your local language).
Cookies and Similar TechnologiesWhen you use our Services, we and our third-party service providers may collect information from you through cookies, web beacons, web server logs, and similar technologies. A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer or mobile device. We may use both single-session (temporary) and multi-session persistent cookies. Temporary cookies last only as long as your web browser is open and are used for technical purposes such as enabling better navigation on our Services. Once you close your browser, the cookie disappears. Persistent cookies are stored on your computer or device for longer periods and are used for purposes including tracking the number of unique visitors to our Services and information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. This information identifies your browser to our servers when you visit the Services and also helps us to remember your preferences from session to session to provide an enhanced user experience.
We use different types of first and third-party cookies on the Services for several reasons. First-party cookies are those that we place on your computer or device through the Services; third-party cookies are cookies that another party places on your computer or device through our Services.
For example, we use cookies:
For us or our service providers or other third parties to advertise to you, provide social media features and to analyze our traffic. We also share information about your use of our Services with our social media, advertising and analytics partners. We use the information from cookies to provide services better tailored to our users’ needs.
For more information on the cookies we use and how you can manage them, please access our Cookie Preference Center, or adjust the settings on your browser. Please note that if you disable functional cookies on your browser, some parts of the Services may not work fully.
We work with analytics providers, such as Google Analytics, which use cookies and similar technologies to collect and analyze information about your use of the Services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
For users in the European Union (EU) or the European Economic Area (EEA) , in case IP anonymization is activated on our Services, your IP address will be truncated within the area of Member States of the EU/EEA. Only in exceptional cases will the whole IP address be first transferred to a Google server in the United States and truncated there. The IP anonymization is active on our Services. The IP address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or at our Cookie Preference Center ; however, please note that if you do this you may not be able to use the full functionality of the Services.
The legal basis for the use of Google Analytics is your consent provided by accepting the use of cookies and specifically Google Analytics via our Cookie Preference Center when visiting our Services for the first time. The recipient of the collected data is Google. Personal Information will be transferred to the USA under the EU-US Privacy Shield on the basis of the European Commission's adequacy decision. You can download the certificate under https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. The data sent by us and linked to cookies, user-identifiers (e.g., User-IDs) or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. You can withdraw your consent at any time with effect for the future and opt-out from being tracked by Google Analytics by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: (click here: https://tools.google.com/dlpage/gaoptout?hl=en-GB). To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used. If you link to our Cookie Preference Center or change the setting preferences on your browser, the opt-out cookie will be set.
Third-Party Cookies and TechnologiesWe partner with third parties to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on our Services and other sites in order to provide you with advertising based upon your browsing activities and interests. Some of our advertising partners are members of the Network Advertising Initiative or the Digital Advertising Alliance. If you do not wish to receive our personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving personalized ads from member companies (or if located in the European Union, click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads. Please visit your device’s settings or install the AppChoices app to learn more about how you may opt out of receiving personalized ads in mobile apps.
The AppIf you download our App by clicking one of our ads, we will collect data through advertising IDs, such as a randomly generated identifier (“IDFA”), which is an identifier that does not contain Personal Information. This technology provides a unique identifier to your device to attribute, or measure, user interactions with ad campaigns, installs, and in-app activity.
You have choices regarding how we collect and use information. For more information, please see “Your Rights and Choices” Section 9 below.
Social media plug-insWe offer social media plug-ins for companies that may include Facebook, Twitter, YouTube, Instagram, and Weibo. For example, we have Facebook like and share buttons and a tweet button for Twitter, that offer certain interactive features and we and the respective social media company track your interactions with these functions. Additionally, even if you do not choose to use these plug-ins, the relevant company may still collect certain tracking information about you and share it with us.
Cross-Device TrackingWe use data analytics companies, advertising networks, or social media companies, as well as features offered by data analytics services, to engage in 'cross-device tracking.' Cross-device tracking occurs when platforms, publishers, and advertising technology companies try to connect a consumer's activity across smartphones, tablets, desktop computers, and other connected devices. The goal of cross-device tracking is to enable companies to link a consumer's behavior across devices.
We may receive information about you from our third-party partners, such as business or marketing partners. We may combine this information with the other information we collect about you to provide more useful information to you regarding our Services. This information may include, for example, your name, address, and billing information. We also receive information when you register through an App Annie partner (e.g., a partner who co-hosts an event, webinar, or whitepaper).
Our Site provides career information at App Annie, and the option to submit your application, resumé and/or CV. We use a third-party provider to collect job applications. Your provision of Personal Information in connection with an online job application is voluntary. You determine the extent to which you provide Personal Information. Please note that if you decide not to provide information, it may affect the consideration of your employment, unless our receipt of such information is prohibited by applicable law.
App Annie uses your information, including your Personal Information, for the following purposes:
Providing and Improving the ServicesTo provide, enhance, improve, and personalize our Services. We also may send push notifications to your device. You have choices with respect to the communications you receive from us. Please see “Your Rights and Choices” Section 9 below.
Facilitating TransactionsYour payment information to facilitate your transactions and payments.
AnalyticsTo understand and analyze how you use our Services.
CommunicationsTo communicate with you, including to respond to your inquiries and to send e-mails to an e-mail address you provide to us for customer-service or technical-support purposes.
Fraud Detection and Other Technical IssuesTo detect, prevent, or otherwise address fraud, security or technical issues.
LegalTo comply with applicable federal, state, and other laws and regulations, and to protect the rights, property, or safety of us or any other person, enforce our Terms of Service which may vary depending on whether you use or free services or subscribed to our paid services, or the content of the Site and Services.
Marketing and AdvertisingWe will use your Personal Information for marketing purposes (as permitted by applicable law), such as contacting you about App Annie’s products and Services, and providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you. We use Personal Information that we collect in connection with the Services, such as your location and your activities on the Services, to determine whether App Annie may wish to contact you in order to offer you App Annie’s Services and to facilitate the delivery of advertisements. We may send you (a) information about topics or content that we think may interest you, or (b) updates about the latest developments or features on the Services. We also may send push notifications to your device and a newsletter or similar materials to the e-mail address you provide to us in the event that you subscribe to receive such a newsletter. You have choices with respect to the communications you receive from us. Please see “Your Rights and Choices” Section 9 below.
Career OpportunityTo consider an application for employment, including review of your supplied resume. The Personal Information may be saved in our files for future review and consideration, subject to applicable law. The Personal Information will be shared internally on a need-to-know basis, and may be given to our service providers who process data on our behalf.
Other ReasonsApp Annie may also use your Personal Information for any purpose where you have given your consent (where legally required).
We only process your Personal Information based on a valid legal ground in accordance with applicable law, including but not limited to the EU General Data Protection Regulation (“GDPR”) when:
We do not engage in general profiling or automated decision-making practices.
Where we need to collect Personal Information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or Services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
App Annie may share your information, including your Personal Information with our Related Companies in the ordinary course of business, and for the purposes of the providing the services as set forth in this Policy.
Service ProvidersWe may share your Personal Information with our vendors, service providers, and other third parties that perform services on our behalf. This includes our payment processing service and data analytics service providers, providers that help us deliver and help us track our marketing and advertising content provider, and customer-service support. We enter into confidentiality and data processing terms with our service providers to provide appropriate and suitable safeguards for their processing of your Personal Information.
Advertising PartnersApp Annie may work with and share your Personal Information with our third-party advertising partners to provide you with advertisements regarding App Annie’s services. For more information about our advertising and marketing practices and those of the third-party advertising partners, please see the Cookies and Similar Technologies section above.
As Required by Law and Similar DisclosuresWe may disclose Personal Information we have about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; or (iv) in connection with an investigation of suspected or actual unlawful activity.
Merger, Sale, or Other Asset TransfersApp Annie may disclose your Personal Information to a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).
ConsentApp Annie may further disclose your Personal Information with your consent.
We do not sell your Personal Information.
The Services are provided from the United States and other locations, and we may transfer your Personal Information to multiple countries throughout the world, including the United States, in accordance with applicable local laws and regulations. These countries may not have the same high level of data protection than the data protection laws from your home country.
We rely on appropriate and suitable safeguards including EU Standard Contractual Clauses to transfer Personal Information to countries outside the EEA, United Kingdom or Switzerland where an adequate level of protection is not already guaranteed. If you are located in the EU, EEA, the United Kingdom or Switzerland, we comply with applicable data protection laws when transferring your Personal Information outside of these areas. In particular, we may transfer your Personal Information to countries for which adequacy decisions have been issued; use contractual protections, such as the European Commission’s Standard Contractual Clauses for the transfer of Personal Information to our U.S. headquarters, other offices or third parties, or rely on third parties’ certification to the EU-U.S. or Swiss-U.S. Privacy Shield frameworks, where applicable. You may contact us as specified in the “How to Contact Us” Section 12 below to obtain a copy of the clauses, relevant data transfer agreements or safeguards we use to transfer Personal Information outside of these countries/regions.
Personal Information will be stored and kept as long as needed to carry out the purposes described in this Policy or as otherwise required by applicable law. Unless we are required or permitted by law to keep this information for a longer period of time, when this information is no longer necessary to carry out the purposes for which we process it, we will delete your Personal Information or keep it in a form that does not permit identifying you. When determining the retention period, we take into account various criteria, such as the type of products and Services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or Services, the impact on the Services we provide if we delete some Personal Information from or about you, mandatory retention periods provided by law and the statute of limitations.
App Annie cares about the security of your information, and employs physical, technological and administrative measures to protect the information you submit via the Services against loss, theft, and unauthorized access, use, disclosure or modification. However, we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Services may not be accessed, disclosed, altered or destroyed. Electronic communications sent to or from the Services may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us.
We do not knowingly collect, maintain, or use Personal Information from children under 16 years of age, and no part of the Services is directed to children under the age of 16. If you learn that your child has provided us with Personal Information without your consent, then you may alert us at privacy@appannie.com. If we learn that we have collected any Personal Information from children under 16, then we will promptly take steps to delete such information.
Some web browsers incorporate a “Do Not Track” feature. Because there is not yet an accepted standard for how to respond to Do Not Track signals, our Services do not currently respond to such signals. However, our Site does not track you. If you want to restrict ads in general on your devices you may opt out from ad tracking by enabling “Limit Ad Tracking” or “Opt Out of Ads Personalization” (as applicable to your device) in your device settings.
We provide you with certain choices with respect to your Personal Information, our use of cookies, and marketing activities, with respect to our Services:
Upon request, you may exercise certain rights as described below:
Please note that we have the right to reject access or erasure requests that are unduly burdensome or repetitive, or that cannot be honored in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security, or other reasons under the law.
To make a request to exercise your rights, please contact us using the information listed in the “How to Contact Us” Section 12 below.
In addition to the global rights above, the GDPR or other applicable laws provide you with additional rights regarding your Personal Information, as follows:
The California Consumer Privacy Act (“CCPA”) provides you with additional rights regarding your Personal Information.
Collection of Personal InformationIn the preceding twelve (12) months, we may have collected categories of Personal Information as defined under the CCPA, which includes the following:
In the preceding twelve (12) months, we may have used and disclosed the categories of Personal Information from the sources described in Sections 2 and 3 above, for business purposes, including:
We also may have used and disclosed the Personal Information we collect for commercial purposes to provide you with our Services, as described in Sections 2 and 3 above.
Disclosure of Personal InformationIn the preceding twelve (12) months, we may have disclosed your Personal Information for a business purpose, including to the following categories of third parties:
Categories of Personal Information | Categories of Third Parties with Which We Share Your Personal Information |
Identifiers such as your first and last name, address, e-mail address, telephone number, or other similar identifiers | Our Related Companies Aggregators (such as analytics services) Payment Processors |
Other Categories of Personal Information, such as your financial information or payment information | Our Related Companies Payment processors |
Internet or Other Similar Network Activity, such as your browsing history, search history, and information about your interaction with our Site | Our Related Companies Data analytics providers |
Sensory data, such as audio recordings when you call our customer service line | Our Related Companies |
Geolocation data | Our Related Companies Advertising networks Data analytics providers Social network |
Inferences Draw from Personal Information, such as a profile reflecting your preferences, characteristics, trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes | Our Related Companies Data analytics providers |
If you are a California resident, in addition to the rights described above under this “Global Rights & Choices ” section, you have the following rights. Our business customers are afforded certain rights under the CCPA identified with an asterisks (*) below.
To exercise your rights, please follow the instructions above and the contact information in the “How to Contact Us” Section 12 below. We will confirm receipt of your requests and respond within 30 calendar days, unless additional time is needed, in which case we will provide notice and an explanation of the reason. Also, to respond to your request to right to know and/or delete, we must verify your identity or authority to make the request and confirm the Personal Information relates to you, or others. To do so, we collect your name, e-mail address, phone number to verify your identity. We also may contact you by e-mail or by telephone to verify your identity and ask you additional questions so that we can match your identity with the data we have about you. In some instances, we may ask you to declare under penalty of perjury that you are the consumer whose Personal Information is the subject of the request. If we cannot verify your identity, we may reject your request in whole or in part.
You also may designate an authorized agent to make a request for you. To use an authorized agent, we may require: (1) your signed permission designating the authorized agent; (2) evidence that the authorized agency has power of attorney under the California Probate Code; or (3) proof that the authorized agent is registered with the California Secretary of State and that you have authorized such authorized agent to be able to act on your behalf. We may deny a request from an authorized agent who does not submit sufficient proof.
Our Services may contain links, features, components or other interactive tools supplied by third parties, such as the Facebook “Like” button. Please be aware that you are providing your Personal Information to these third parties and not to App Annie. Such third parties may have information practices different than those set forth herein and their use of cookies and similar technologies is not covered by this Policy. We do not have access to or control over such third parties and encourage you to consult the privacy notices provided by those third parties. PLEASE EXERCISE CAUTION AND CONSULT THE PRIVACY POLICIES POSTED ON EACH THIRD-PARTY WEBSITE FOR FURTHER INFORMATION.
We reserve the right to change this Policy at any time. We will post any adjustments to this Policy on this page, and the revised version will be effective the date it is posted, which is identified at the top of the page. If we materially change the ways in which we process your Personal Information previously collected from you, we will notify you through our Site, Services, or e-mail or any other means. You are responsible for ensuring we have an up-to-date, active, and deliverable e-mail address for you, and for periodically monitoring and reviewing any updates to the Policy. Your continued use of our Services after such amendments will be deemed your acknowledgement of these changes to this Policy.
If you have any questions or concerns about App Annie’s privacy practices or about this Policy, or would like to exercise your rights in relation to your Personal Information, you may contact App Annie via e-mail at privacy@appannie.com or write us at:
App Annie Legal Department
One Kearny Building
23 Geary Street, Suite 400/800
San Francisco, CA 94108
App Annie’s Data Protection Officer may be contacted via e-mail (dpo@appannie.com) or at the following address:
App Annie Legal Department
ATTN: Wade Foley
One Kearny Building
23 Geary Street, Suite 400/800
San Francisco, CA 94108
App Annie Inc. is the entity responsible (data controller) for the processing of your Personal Information.