Leadership Team
The App Annie management team is comprised of mobile industry experts and experienced SaaS leaders.
Ted Krantz
Chief Executive Officer

Ted has over 25 years of senior-level experience leading high-growth sales organizations across the technology industry. Most recently he served as CRO for global marketing software provider Kenshoo, where he led global sales and customer operations for three years. Prior to Kenshoo, he held senior-level sales positions at SAP and PeopleSoft. Ted holds an M.B.A, International Business and a Bachelor’s degree from the University of Texas.

Favorite Apps: Uber, Pandora, Bank of America, TripAdvisor

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Bertrand Schmitt
Chief Strategist & Co-Founder

Bertrand is a technology entrepreneur with over 15 years of executive experience in the mobile, Internet and analytics spaces across the U.S., Europe and Asia. Previously, he was VP Mobile for Gomez, a web analytics company acquired by Compuware in 2009 for $295M, and before that he was COO and VP Marketing at mobile analytics company Zandan, acquired by Keynote Systems. Bertrand also held management and founder roles at Neocom Multimedia and Arkadia Netsystems. He holds an MBA from The Wharton School and a Masters in Computer Science from Institut Superieur d'Electronique (ISEP) in France. Outside of running tech companies, Bertrand can usually be found playing with the latest gadgets and reading on his tablet.

Favorite Apps: Dropbox, Evernote, Kindle, Skype, Angry Birds Space, Max Payne, N.O.V.A. 3, Infinity Blade 2

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Aaron Mahimainathan
Chief Product Officer

As Chief Product Officer, Aaron is responsible for product management, UX and data science for App Annie products. He has over 20 years of experience in various leadership roles in product development, marketing and strategy. Prior to joining App Annie, Mahimainathan held the position of Chief Product Officer for Telerik Inc., a mobile and web development platform and tools company, where he was responsible for building and scaling the product strategy and marketing organization for all of Telerik’s products. He played an integral role in the company’s acquisition by Progress Software Inc. Prior to that, Mahimainathan held the role of VP, Solutions Management at SAP, and previously in product management and consulting roles at Siebel Systems and Oracle Corp. He has an MBA from Haas School of Business, UC Berkeley and an MS in Engineering from State University of New York, Syracuse.

Favorite Apps: ESPN, Evernote, MyFitnessPal, Spotify, Teamsnap, Whatsapp, Pokemon Go

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Natasha Kehimkar
Chief People Officer

As Chief People Officer, Natasha Kehimkar leads App Annie’s global People and Talent team. With cross-industry experience in global HR, talent acquisition and organization effectiveness within both start-up and established companies, Natasha is responsible for managing strategic initiatives focused on culture, people operations and talent at the company. Prior to App Annie, Natasha served as the VP People at Guardant Health, a Sequoia-backed biotech startup company. Prior to that, she was VP of People and Culture at OpenTable where she oversaw all operational and strategic aspects of People Operations & Talent Acquisition for the company. This was preceded by more than 15 years of HR experience at Pfizer and Johnson & Johnson. She holds a BA in Sociology from McGill University, and a Master’s in Human Resources & Labor Relations.

Favorite Apps: Waze, Evernote, Udemy, Mad Libs

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Lylian Kieffer
Executive Vice President, Engineering

Lylian heads up the engineering team at App Annie. He spent many years in the mobile monitoring space leading the mobile engineering at Zandan and later at Gomez, spearheading the creation of the Active Mobile product. Zandan was acquired by Keynote Systems and Gomez by Compuware. Lylian graduated with a Computer Science degree in France.

Favorite Apps: Skype, Zendesk, Nike+, Instagram, Pleco

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Danielle Levitas
EVP, Market Insights & Client Partner

Danielle leads the teams that deliver insights, thought leadership, and professional services to support App Annie’s customers and its marketing and sales teams. She is responsible for App Annie’s corporate communications and serves as the company’s chief spokesperson. Prior to joining App Annie, Danielle was Group VP & GM of IDC’s mobile, consumer and digital media teams where she developed new offerings and advised industry executives on product, marketing and business strategy. She has a bachelor’s in finance from the University of Massachusetts, Amherst.

Favorite Apps: Instagram, Twitter, Anthropologie, Sephora, NPR One, Venmo

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Geri Cruz
SVP Global Marketing

As SVP of Global Marketing, Geri Cruz leads App Annie’s product marketing, demand generation, PR, and creative teams. She brings over 15 years of experience in go-to-market, product and corporate marketing, digital marketing, and communications with startup and established companies. Prior to App Annie, Geri has held executive marketing positions at Kanjoya (acquired by Ultimate Software), Bill.com, and LexisNexis. Geri earned a BS in Chemical Engineering from Cornell University and an MBA from The Wharton School at the University of Pennsylvania.

Favorite Apps: Amazon, GoodReads, Duolingo, Waze

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Sam Yang
Managing Director, Americas

Sam leads sales and marketing for the Americas region. He is committed to building a robust organization obsessed with customers and their needs. He brings over 15 years of enterprise experience from Microsoft, Hewlett-Packard, PeopleSoft, and several startups. Sam graduated with a bachelor's degree in economics from the University of California, San Diego.

Favorite Apps: Spotify, Slack, Uber, ESPN

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Cindy Deng
Managing Director, APAC

Cindy brings more than 18 years of sales and product experience in digital advertising, data management, data analytics, and enterprise technologies. In her most recent role at Turn, she was responsible for the overall P&L, strategies, and daily operations of Turn's business in Asia-Pacific. She has advised, sold, and implemented programmatic buying, data management and advanced analytics solutions for major Fortune 1000 companies across the CPG/FMCG, auto, finance, travel, and technology industries.

Prior to Turn, Cindy was Senior Director of Advertising Sales and Marketplaces for Yahoo!’s Asia Pacific operations, where she was responsible for the growth and monetization of the search and performance display businesses. In that role, Cindy developed the region’s advertiser, publisher, and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, she also led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products.

Cindy holds a BA in Economics from Occidental College, and a joint MBA from The Wharton School and MA from the Lauder Institute for International Studies at the University of Pennsylvania.

Favorite Apps: Facebook, LinkedIn, WhatsApp, WeChat, Evernote, Pocket, Lastpass

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Nicolas Beraudo
SVP Global Partnerships & Managing Director, EMEA

Nicolas is responsible for the overall strategic direction and leadership of App Annie’s EMEA business as well as our global Sales Partnership initiatives. With over 6 years at App Annie, starting as EVP Worldwide Sales and GM of North America in 2012, Nic has helped many businesses from all industries to leverage the opportunity presented by mobile apps. Nic brings over 20 years of experience in digital tech and has held executive positions at Glu mobile, Atari, Inc., Virgin Interactive and Interplay Entertainment prior to App Annie. Nic earned an MBA from ESC Grenoble, France and a BS in Management from UMASS Dartmouth.

Favorite Apps: Linkedin, NPR, Facebook, Google Maps

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Board of Directors
Dana Settle

Greycroft

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Omar Hamoui

Sequoia

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Xiaojun Li

IDG Capital Partners

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Eric Liaw

IVP

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Bertrand Schmitt

App Annie

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Bjorn Stabell

Happylatte

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Zach Nelson

NetSuite

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Our Investors
App Annie is backed by highly regarded venture capital firms with deep experience bringing new technologies to market. To date we have raised $157 million in total financing.
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