New product empowers leading app publishers to optimize $87 billion in annual ad spend
SAN FRANCISCO, Aug. 2, 2016 -- Today App Annie, the most trusted mobile app data and insights platform, announced the launch of Marketing Intelligence for companies looking for data to improve user acquisition campaigns and to execute a cost-efficient, data-driven marketing strategy to scale their app business.
As consumers spend more time engaging with their devices, businesses — both mobile-first and mainstream — are investing more resources toward acquiring and engaging mobile users. However, due to a lack of a transparency both in paid and organic channels, app publishers are facing challenges in effectively improving app discovery, user acquisition and ad monetization to keep up with industry growth.
"Executing a well-designed user acquisition strategy is a key component of successfully launching an app and sustaining its trajectory," says Walter Driver, CEO of leading mobile gaming publisher Scopely. "Marketing Intelligence provides detailed insights that help us determine how to drive our organic and paid campaigns in the future."
Further, with mobile ad spend reaching $87 billion in 2015, coupled with increasing user acquisition costs and intensifying competition, there is urgent demand for strategic insights to better plan ad spend for maximum return.
"As every business expands into mobile apps, App Annie is evolving its products to help clients succeed within the app economy. With ever changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily-accessible data," says Bertrand Schmitt, CEO and co-founder at App Annie. "Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses."
Marketing Intelligence provides insight into:
- App store optimization: how to boost an app's discoverability and presence in the app stores.
- Creative gallery: how to track an app's ad creatives and network partners in one place, and understand when and where ads are running, and which ones drive results.
- Competitive insights: details of a competitor's app advertising strategy, including the partners they work with, actual creatives, tactics and messaging.
"Marketing Intelligence from App Annie is hugely impactful to our decision-making process. It provides us with a means of having a well-informed, systematic, deliberate approach to our new product pipeline planning in a way we wouldn't otherwise have," comments Yelena Grant, Product Marketing Manager, New IP at mobile games company Mobilityware.
"Optimizing Match Group's user acquisition is critical for my team to keep scaling our world-class apps while we generate the best return on investment possible for our investors. With Marketing Intelligence, I am able to gain key insights to inform our marketing strategy even further," according to James Peng, User Acquisition Director, Match Group (MTCH).
Marketing Intelligence is the company's latest addition to its Intelligence suite, the only integrated solution offering clients insight into the full app consumer journey — from discoverability and awareness to drive downloads, through user engagement and retention, to monetization with in-app purchases and advertisements.
Find more information at https://www.appannie.com/landing/marketing-intelligence/.
About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 500,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, from investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.