Mathrubhumi News, the first fully HD 24X7 channel in Kerala, aims to professionally achieve a paradigm shift in the visual packaging of news and views. It started in January 2013, with in 3 years time have grown in stature. Mathrubhumi News is always known for its credible reporting. Unlike any other news channel Mathrubhumi have always tried to bring in innovative programing concepts. Some of them are 'Nallavartha' (The good news bulletin), 'Krishibhumi' (for agri-community), She News (For women), 'Breaking Hours' (Breaking news bulletin) etc.