Muscle & Fitness, the iconic fitness brand founded by industry pioneer Joe Weider in the mid-1930s, has used every outlet—print magazines, books, apps, digital, and social media—to become the go-to training and nutrition source for fitness and bodybuilding enthusiasts.
Of course, over the past 85 years, the brand has had to continuously evolve to maintain its position as an industry leader.
Enter Muscle & Fitness+.
M&F’s latest endeavor raises the bar yet again by providing subscribers with a steady flow of high-quality original programming, podcasts, and livestreams of the biggest and best bodybuilding and fitness competitions.
In addition, countless hours of on-demand video content featuring workout and nutrition tips, plus interviews with top-tier trainers and the stars of the IFBB Pro League will also be available for subscribers to watch anytime and on a variety of devices.