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Introducing Keyword Defense: Take the Lead With Your Keyword Strategies

Keyword Defense enables app professionals to protect and improve their organic keyword strategy.

Reports

How to Build a Winning Gen Z Strategy on Mobile

As one of the youngest generations, Gen Z now amounts to a third of the world’s population, surpassing millennials as the largest generation. If you want to reach Gen Z, you need to do it where they spend their time — on mobile.

Mobile Minute

Mobile Minute: Competitive Retail Events to Spur Record 60 Million Hours Spent in Shopping Apps the Week of Prime Day 2020

Timely sales events during Prime Day 2020 encourage early holiday shoppers and are expected to surpass 2019’s record-breaking black friday and cyber monday events.

Market Data

Mobile Game Consumer Spend Exceeded $20 Billion in Q3 2020

Weekly downloads in mobile games across the app stores hovered around 1 billion for the second straight quarter in Q3 2020 as people on lockdown look for more ways to stay entertained at home.

Market Data

Mobile App Usage Surged 25% YoY in Q3 2020

Consumer spend in apps reached record highs amidst COVID-19-influenced social distancing measures and lockdown policies.

Mobile Gaming

Mobile Minute: Call of Duty: Mobile Peaks at Nearly One Billion Monthly Hours Spent Worldwide

As the mobile game celebrates its one-year anniversary, Call of Duty: Mobile ranks #1 in by downloads among core games in the US.

Mobile Minute

Mobile Minute: Remote Return to School Sees 90% Boost Across Top Education Apps

As many schools return to the classroom in a remote capacity — leaning heavily on top education apps, educators and students play to Gen Z’s strengths: their mobile-savviness

Mobile Minute

Mobile Minute: Summer Spurs 30% Growth in Travel Apps

Global consumer spend in travel apps show 30% growth in summer months compared to 3 months prior — a bright spot for the industry’s road to recovery.

App Monetization

Supercharge Your Ad Monetization Strategy

With 4 insightful courses, we’re sharing insights, tips and tricks on today’s challenges and opportunities in programmatic advertising and publisher monetization.

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