As one of the youngest generations, Gen Z now amounts to a third of the world’s population, surpassing millennials as the largest generation. If you want to reach Gen Z, you need to do it where they spend their time — on mobile.
Timely sales events during Prime Day 2020 encourage early holiday shoppers and are expected to surpass 2019’s record-breaking black friday and cyber monday events.
Weekly downloads in mobile games across the app stores hovered around 1 billion for the second straight quarter in Q3 2020 as people on lockdown look for more ways to stay entertained at home.
Consumer spend in apps reached record highs amidst COVID-19-influenced social distancing measures and lockdown policies.
As the mobile game celebrates its one-year anniversary, Call of Duty: Mobile ranks #1 in by downloads among core games in the US.
As many schools return to the classroom in a remote capacity — leaning heavily on top education apps, educators and students play to Gen Z’s strengths: their mobile-savviness
Global consumer spend in travel apps show 30% growth in summer months compared to 3 months prior — a bright spot for the industry’s road to recovery.
With 4 insightful courses, we’re sharing insights, tips and tricks on today’s challenges and opportunities in programmatic advertising and publisher monetization.