Mobile Gaming

Do You Have an Idea for the Next HyperCasual Blockbuster Mobile Game? Win $300k to Make it Happen

App Annie and CrazyLabs have teamed up for a mobile gaming challenge inviting developers to test their hypercasual game ideas to win $300K!

Market Data

The State of App Marketing in Latin America

App Annie and Appsflyer join forces to examine the mobile industry and its marketing performance in Latin America.

Mobile Gaming

2021 Mobile Gaming Tear Down: App Annie’s DeepDive on Gaming SubGenres, Monetization and User Acquisition Trends

Read our latest mobile gaming report highlighting which subgenres are driving growth and the trends in demographics, monetization and marketing that publishers need to know.

Mobile Gaming

How Innovation in Hybrid Gaming Genres is the Key to China-HQ’d Companies Going Global on Mobile

In a partnered report, Google and App Annie present new insights on Chinese publishers expanding and succeeding overseas

Mobile Minute

The Tokyo 2020 Olympics Drives Influx of Downloads on Global Streaming Apps

Streaming apps with rights to the Olympics saw up to a 13x bump in downloads during the first week of the Games

Mobile App User Acquisition

ASO Guide: 15 Expert Strategies to Master App Store Optimization

Our holistic guide will show you how to master app store optimization, take you through the definition of ASO and equip you with app marketing strategies to support your app store search optimization and the benefits of ASO.

Market Data

Daily Time Spent in Apps Rise as Much as 45% in Two Years as Pandemic Bolsters the Mobile Habit

Consumers in eight regional markets now spend more than four hours a day using apps – users in Russia and Turkey have upped their ‘app hours’ by more than 40% since 2019

Product Announcements

Understand Paid vs. Organic Downloads with Improved Download Channel Report

As a mobile app marketer, you want to reach your user acquisition (UA) goals and maximize return on spend — but may be grappling with how to stand out, reduce costs, and make every penny count.

Product Announcements

Intelligence, Redesigned

With the redesign of App Annie Intelligence, now available to all Premium customers, we hope to increase your productivity by streamlining your analytical workflows.

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