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Mobile App User Acquisition

10 Actions Marketers Need to Take Today To Win On Mobile

Mobile Marketing is more important than ever before. We’ll take you through the 10 actions you can take today to succeed on mobile.

Product Announcements

Introducing the Ad Monetization Report in App Annie Intelligence

Our new Ad Monetization report gives you a view of how apps monetize with ads. Learn which ad networks and individual apps are running ads for any app.

Market Data

At-Home Fitness Apps in Demand Amidst Coronavirus Lockdowns

Downloads surge for at-home fitness apps like Nike Training Club and Asana Rebel as consumers stay inside to flatten the curve amidst an intensifying coronavirus pandemic.

Mobile App User Acquisition

Introducing the Mobile User Acquisition Guide

App Annie’s new Mobile User Acquisition Guide distills the most successful app store optimization strategies with a deep dive into the top wellness apps.

Market Data

Game Downloads Surge as Consumers at Home Look to Stay Entertained

Mobile game downloads in March grew 30% from Q4 2019 as people on lockdown look for more ways to stay entertained at home.

Market Data

Weekly Time Spent in Apps Grows 20% Year Over Year as People Hunker Down at Home

As governments and businesses step up their efforts to stop the coronavirus pandemic, consumers on lockdown at home are finding novel ways of using mobile.

Mobile Gaming

Mobile Minute: Social Distancing Accelerates Multiplayer Mobile Gaming

As people look to stay entertained and connected with friends while social distancing, multiplayer mobile games are in high demand amidst record mobile game downloads.

Customer Stories

Understand and Improve Mobile Game Performance Like Ilyon

Learn how Ilyon Games can easily monitor the performance of all their games in a single place and analyze the trends from partners with App Annie Libring.

App Store Optimization

Get Ahead with the Ultimate Mobile Marketing Playbook

All the mobile marketing strategies are at your fingertips in our newly revised Ultimate Mobile Marketing Playbook. Download your copy today!