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App Annie Acquires Marketing Data Company AppScotch

App Annie

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Today we’re pleased to announce that App Annie has acquired AppScotch. This is our third acquisition in two years — Distimo joined us in 2014 and Mobidia in 2015. The exciting news shows how we continue to strengthen our position as the most trusted provider of app data and insights in today’s evolving app economy.

Unfamiliar with AppScotch? It’s a provider of market data and in-app advertising that offers users greater transparency into mobile advertising.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology.”

Currently, App Annie’s Intelligence product includes granular app download, revenue, demographic, usage and engagement estimates for every major mobile app. The next major release will be Marketing Intelligence, our solution aimed to inform all aspects of your mobile advertising, marketing and monetization strategy.

Eager to learn more about this upcoming product or our full Intelligence product suite? Request a demo here.

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March 14, 2016

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