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International Women’s Day: Helping to Inspire the Next Generation of App Developers

Jill McClure

App Annie celebrates pioneering women in the app industry on this International Women’s Day

What a year it’s been. Since our last International Women’s Day, we’ve had worldwide lockdowns — seeing people abandon everyday routines for banana bread baking, home workouts, home schooling and daily zoom chats. The last 12 months have been extremely difficult for many people and industries around the world. It is essential, therefore, that we champion the accomplishments made and celebrate that which is making our world better.

Choose to Challenge: Mobile Disruption by Women-Led Businesses

On International Women’s Day (IWD), here at App Annie we want to celebrate the amazing women that continue to push boundaries and succeed in the tech world.

Every International Women’s Day has a theme, this year it is ‘Choose to Challenge’. This year's theme aims to challenge the preconceived notions of the world and challenge them in order to create a more alert world. One of the aims of IWD is to ‘celebrate digital advancement and champion the women forging innovation through technology’. 

The tech world historically tends to be male-domiated, but we are seeing movement towards gender parity as more women pursue careers in this sector. On February third Whitney Wolfe-Herd took her company, Bumble, public — opening NASDAQ with her 1 year old son. Aged 31, she is the youngest self-made female billionaire. Whitney’s pathway to success started as an early executive at Tinder. She then founded Bumble, a dating app that empowers women to make the first move. In the words of Jaqueline de Rojas, President of Tech UK, “the world has primarily been designed by men for men”. Herd recognized the need for a dating app designed by women for women — an ethos that extends to other successful apps in the mobile industry like Flo and bSafe.  Whether tracking wellness or looking after your personal safety,  the entire industry benefits from more diverse and inclusive services. There is no greater testament to this than the success of mobile leaders creating apps by women, for women. Alongside Whitney Wolfe-Herd, this International Women’s Day, we are shining a light on game-changing apps run by women.

Mobile Pioneers: Women Leading Impactful Mobile Businesses

ClassPass: Payal Kadakia CEO & Co-Founder

ClassPass was created to allow women and men to customize their fitness routine and find classes and regimens that work for their schedules and goals without the need to commit to a full membership at any one studio. The idea for the app came to Payal through her love of dance and passion for fitness.

Sweat with Kayla: Kayla Itsines, Co-Founder

The author, Entrepreneur and business leader created the app, Sweat with Kayla, to empower women’s health and wellness with personalized food plans and workout routines. Her app ranked #3 for fitness apps globally by consumer spend in 2020.

Hitlist: Gillian Morris, CEO 

Fueled by her own travel experience, Morris created Hitlist to uncover the best deals and the most direct flights to your desired destination. She wanted everyone to avoid the misshapes she had experienced from complicated travel — including being stranded in a very remote location.

bSafe: Silje Vallestad, Chief Safety Officer & Founder

bSafe was developed to keep women safe while traveling. The app allows friends and family to know the user’s location and see a live stream of their movements to ensure they arrive at their destination safely. The user can even initiate SOS mode discreetly through voice activation. The app is a part of SIlje’s initiative to create a world where women are allowed to feel safe at all times, a movement she has been championing since she was 18.

App Annie’s Pledge To Supporting Female Founders in the Mobile Industry

At App Annie our mission is to help our customers create winning experiences on mobile. We’ve highlighted a selection of the many women driving meaningful impact in the mobile industry. As a committed partner in empowering more female mobile leaders to mobile success, we are excited to announce a brand new initiative: 100 Female Founders/Owners will receive a free subscription to App Annie Lite for 6 months, providing mobile market estimates and insights to fuel a successful mobile app strategy.

Apply now to become part of our inaugural class of female founders and let us help you win on mobile!

March 8, 2021

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