App Annie News

Market Data Powered by AI

Melania Calinescu, Head of Data Science

We are leading the next generation AI play to unify consumer + market data as the 1st Unified Data AI company

App Annie is committed to being the most trusted alternative data provider with global market data analytics fully powered by end-to-end data science. As part of our differentiated AI framework, we have embraced privacy, security, transparency and data science best practices. We would like to share our AI operating principles that should serve as the standard for all data providers.

Doubling Down on AI 

Market data providers have historically leveraged ad-hoc manual adjustments to closer align provided data to the market performance. At App Annie, we have processes to prevent ad-hoc manual data alteration and choose to exclusively use end-to-end data science for all market estimation processes. 

Our AI/ML systems leverage a core set of data science best practices:  

  • Scalability
  • Robustness
  • Reproducibility
  • Maintainability
  • Interpretability

Scalability and Robustness

We build complete systems that automatically scale to ingest and process continually expanding data inputs that are also real-time, fluid and unpredictable. Our robust data science systems adapt to changes in external factors to ensure sustained quality in our market data.

Reproducibility and Maintainability

Consistent results, proactive monitoring of data inputs, data processing steps and all algorithm outputs are guaranteed through our reproducible and maintainable data science systems. We can thus reassure customers of our standards and procedures and optimize quality throughout the entire estimation process.


Enabling our customers to understand the underpinnings of our AI framework is key to building trust in App Annie’s market data. Interpretability within our data science systems conveys transparency, clear business value and instills confidence in App Annie’s estimates and process.  

App Annie’s Unified Data AI

We are committed to continuing to lead the industry with our best-in-class privacy, security, transparency and AI best practices. Look out for my next posts in the Data Science Blog series where we will feature examples of our products (MPS, Pulse, Anomaly Detection, and more) that execute on our unified data AI vision and showcase the powerful combination of mobile market data and first-party analytics through end-to-end data science.

If you have feedback for App Annie’s data science team, we would love to hear from you:

September 15, 2021

App Annie News

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