App Annie News

The Mobile Performance Standard

Ted Krantz, CEO

Learn more about App Annie’s vision for helping publishers and brands win on mobile by harnessing the power of insights and outcomes through the cloud.

The annual Web Summit took place the week of November 4th in Lisbon, with over 1,200 speakers focusing on the future of the global tech industry.  

I had the pleasure to present how we see mobile evolving and share the role App Annie plays in this incredibly dynamic market. Today there are 7 billion mobile devices in the world. Consumers typically use 35 different apps per month and spend approximately 3 hours each day in apps. The importance of personalization has never been greater and there has never been a better time for companies to ‘market to one!’

Brands and publishers are struggling to effectively and easily measure the impact of mobile on their business. We are committed to changing this paradigm and automating this work by applying data science end-to-end to drive insights and outcomes through the cloud.

Please watch this video to hear more about App Annie’s vision for the future of mobile performance scoring.

November 12, 2019

App Annie News

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