December holidays are a prime time for consumers to buy and gift new mobile devices. However, January is when consumers hit peak app downloads and user engagement on the iOS App Store and Google Play. This is an incredible opportunity to use mobile ads to get in front of new phone owners and acquire users. However, that’s just step one — you’ll want to consider the monetization opportunities beyond the initial installation.
A solid holiday ad strategy requires a thoughtful game plan. After all, you won’t be the only app competing for the attention of new users. That’s why we’ve teamed up with AdMob to provide you with three tips to stand out in the crowded global app space. You can see them in the infographic below:
Click the image above to view the full-size infographic.
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