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App Store Optimization

A Sit Down With Ironsource on App Store Optimization

Lexi Sydow

We joined Ironsource’s LevelUp podcast to discuss discoverability and conversion in App Store Optimization for games.

App Store Optimization, or ASO, is vital to any successful mobile marketing campaign, particularly for games. App Annie’s Lexi Sydow sat down with Melissa Zeloof, host of the LevelUp podcast by Ironsource to discuss how mobile gaming marketers can improve their ASO strategies to increase their app store traffic and drive downloads. 

Over the course of 31 minutes, we cover: 

  • ASO 101
  • Two buckets of ASO: discoverability and conversion
  • Decisive users vs. explorers
  • Combining ASO and UA
  • ASO best practices for games
  • Leveraging game ratings for ASO
  • Testing your ASO strategies

Listen in on the podcast below, on Apple Podcasts, Spotify, or on the Ironsource blog:   

Looking for a full breakdown with all the tips and trends for App Store Optimization? Download our free ASO Playbook

February 24, 2020

App Store Optimization

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