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Improve Mobile Keyword Strategy with Keyword Defense

James Gagen

In our infographic, you can see how Keyword Defense enables app professionals to protect and improve organic keyword strategy.

In sports and beyond, the saying goes that the best offense is a good defense. The same could certainly be true about the mobile app market. 

When it comes to organic and paid keywords, Paid Search data is a key component of a well-rounded app store optimization strategy. But are competitors disrupting your organic strategy? Are they stealing your thunder, bidding for your highest performing keywords? Are they appearing at the top organic search results for your branded terms? 

Answering these questions requires a deep dive into the data. 

First, app professionals must recognize the need to understand competitor data. Second, they need a deep understanding of their paid and organic keywords. After all, paid campaigns have a ripple effect that significantly impacts organic keyword rankings. 

With this combination of data and insights, app professionals can lower customer acquisition costs and make a bigger impact in the $187 billion mobile ad market. 

In the infographic below, you can see how Keyword Defense enables app professionals to protect and improve organic keyword strategy. We want you to make ad buys on the right keywords at the right time. 

Check out some of the Keyword Defense strategies you need to win in the app stores in the infographic below.

App Annie's Keyword Defense Infographic

October 30, 2019

App Store Optimization

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