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App Store Optimization

Everything You Need to Know to Build Your ASO Strategy

App Annie

The app market is crowded. Learn everything you need to know about ASO to break through the clutter in current — and future — markets.

Standing out and acquiring users in the crowded app market is no easy feat for app publishers today. With approximately 2 million iOS App Store apps and 2.5 million Google Play Store apps, finding inventive ways to not only attract but also retain targeted users is imperative to the long-term health of an app. Positioning your app for success in the app stores by using the right keywords is only one building block in configuring and evolving your app store optimization (ASO) strategy.

App Annie has compiled a comprehensive playbook for app marketers working to take their ASO strategy to the next level. And we’ve worked with other leading experts such as Apptamin, StoreMaven, OneSky and PixelResort to offer a thorough and well-rounded review of app store optimization best practices. Understand how to position your app for discoverability, utilize user feedback to improve rankings and reviews, design and test assets that will help attract high-quality users, and continually measure and optimize over time.

With a greater understanding of ASO, your app will be better positioned to get in front of the right audiences and maximize your opportunity for success in the app stores.

ASO can be a tough concept to master. Equipped with our playbook, app publishers will have the tools required to help improve user acquisition and market expansion efforts.

Download our complimentary ebook, App Store Optimization — The Definitive Playbook, by clicking the below button:

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New to ASO? Sign up and get started today. Ready to take your program to the next level? Request a demo for Marketing Intelligence.

August 8, 2016

App Store Optimization

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