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App Analytics: First Stores, Then Ads, Now User Engagement!

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When you’ve successfully released a few apps — or even your first — tracking their performance can start getting complex. With this complexity comes more tools, dashboards and APIs. While all the data you’re checking is valuable, so is your time. Instead of spending hours of each day managing your platforms and exporting data, you should focus your energy on launching the features that delight your user base.

Today we are excited to announce the launch of our newest free offering, In-App Analytics, now in open beta. By integrating Google Analytics, you can view key usage metrics alongside data from 5 major app stores and 34 advertising platforms within 1 unified dashboard.

Today we are excited to announce the launch of our newest free offering, In-App Analytics, now in open beta. By integrating Google Analytics, you can view key usage metrics alongside data from 5 major app stores and 34 advertising platforms within 1 unified dashboard.

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The new additional usage data from In-App Analytics joins key performance metrics from existing App Annie products (App Store and Advertising Analytics), providing a holistic view into the health of an app portfolio and enabling time-saving aggregation, analysis and optimization.

App Annie App Data Hub

A Powerful Connection

After connecting Google Analytics, you’ll be able to track usage data, which will let you answer questions like:

  • Is my latest app’s retention on par with my previous apps?
  • Is my new in-app messaging strategy having an effect on the number of daily sessions or session length?
  • Are my Android users as engaged as my iOS users?
  • Do I have retention or engagement issues in key Asian markets like China, Korea or Japan?
  • Did my latest update have an effect on the number of daily active users?

These are all questions you can answer — and KPIs you can track — with In-App Analytics connected to your App Analytics dashboard.

In-App Analytics Usage Dashboard ExampleBy integrating Google Analytics, you can check your apps’ key engagement metrics like active users, audience size and session duration.

Take your analysis a step further and correlate your app store and advertising performance to your engagement metrics. Ever wonder just how much your revenue is affected when users use your app more? Now you can find out on one dashboard.

What’s New, Exactly?

With this update, your App Analytics dashboard can show:

  • Total Sessions
  • Total Time
  • Average Sessions Per User (Per Day, Week or Month)
  • Average Session Duration
  • Active Users (DAU, WAU or MAU)

Get all this in a few clicks if you’re a registered user (and if you’re not, why not sign up and try us out?) — at no cost and without needing to install an SDK. Just add Google Analytics as a new Connection.

Analytics Connections CalloutConnect your Google Analytics account to unlock user engagement metrics on your App Analytics dashboard. Click “Connections” after mousing over your account name in the upper-right to get started.

If you’ve ever connected a service to your Google account before, this should be familiar. Just in case, here’s a step-by-step instructional video:

Christoph Reininger, Head of Business Intelligence at Runtastic, got to test our early beta of In-App Analytics and had this to say:

“The integration of Google Analytics data within App Annie Analytics is an important move that provides us one unified platform for relevant information about our apps.“

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July 9, 2015

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