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January 22, 2020

App Annie Data Empowers VSCO to Grow Their Global Footprint

App Annie

Learn how App Annie Intelligence enabled our partner VSCO to expand internationally, boost downloads, and compete more intelligently around the world.

VSCO is a mobile app that helps its users create beautiful, professional-looking photos and videos right from their mobile phones. They offer extensive high-end photo and video editing features, including 200+ presets, and access to a vibrant global community that inspires people to create and to share their diverse experiences with one another.

As VSCO became the app of choice for creators around the globe, it became increasingly important to understand their competitive landscape, dive deeper into competitor performance in new markets, and gain insight into which marketing partnerships could drive revenue for the company. In particular, VSCO wanted to improve performance in Japan, India, and Indonesia. They required in-depth insights to determine what adjustments were necessary to gain traction in these markets. This meant that VSCO needed a complete view into the competitive landscape to understand downloads, effective creatives, revenue, pricing, and more - and the point at which they began working with App Annie.

Take a look at our video customer story below, as well as our written VSCO customer story.

Read other articles in Customer Stories