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2020 Mobile Finance Apps Report: UA Trends and Benchmarks

App Annie

We’ve partnered with Liftoff to bring you the latest analysis and insights on finance apps in 2020, covering the latest user acquisition trends and industry benchmarks.

In 2019, consumers accessed finance apps over one trillion times. Investment in finance apps is also seeing record growth. In the first three quarters of 2019 alone, finance apps raised more than $3 billion in venture funding. This dynamic is driving a global arms race as fintech companies, neobanks and super apps compete for audience and market share. To help navigate this new mobile finance environment in 2020, we’ve brought you a comprehensive report outlining the latest in consumer trends, user acquisition best practices and finance industry benchmarks. 

Download the 2020 Mobile Finance Apps Report in partnership with programmatic user acquisition and re-engagement solution Liftoff to get the latest insights on mobile finance apps.

Report highlights include:

  • Market and consumer behavior trends
  • Cost & conversion rates for first-time installs, registrations and post-install activations
  • User acquisition trends across platforms, regions and seasons
  • Regional trends across APAC, EMEA and North America

Want to learn more about marketing finance apps? Register for our upcoming webinar on Wednesday, April 22nd at 11am PT / 2pm ET - Show Me the Money: Growth Strategies for Finance Apps.

April 15, 2020

Market Data

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