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App Annie Index for Games May 2014

App Annie

The App Annie Index for Games offers the hottest mobile game properties for both the iOS App Store and Google Play. To find out what’s hot in other app categories, please check out the App Annie & Internet Retailer Index and App Annie’s May 2014 Index for Apps and Index for General & Business News.

 

TABLE OF CONTENTS

  1. The Technology Behind the Index
  2. This Month’s App Superstars
    1. Recent Releases Run Rampant on iOS
    2. Tencent’s New Dual-Threat App Smashes Into the Top 10
    3. BLADE (블레이드) for Kakao Chops its Way to the Top in South Korea
    4. Comedic Games Are Crowd-Pleasers on iOS
  3. More Movers and Shakers

 

1. The Technology Behind the Index

The information contained in this report was compiled from App Annie Intelligence, the leading market data solution for the app store economy. To see how our app store download and revenue estimates can help guide your critical business decisions, take a tour or request a demo today.


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2. This Month’s App Superstars

Recent Releases Run Rampant on iOS

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Seven new or recently released games entered the Top 10 iOS games by monthly downloads in May. 2048 and Don’t Tap the White Tile were the only two apps that maintained their positions in the Top 10 from April, while Candy Crush Saga made a return to the Top 10.

Newcomer 100 Balls is a timing-based puzzle game where players strategically drop balls from great distances. This app saw particular success in the United States and United Kingdom.

Shadow Fight 2 is Nekki’s sequel to the popular Facebook martial arts role-playing game (RPG), now with fighting mechanics optimized for touchscreens. The app’s surge in downloads coincided with being featured on the iOS App Store home page in early May. Nekki shared with App Annie how word of mouth powered the app’s success:

“Shadow Fight started out as a game for social networks, but the project had so many innovative and interesting factors -- ancient Asian warriors, keyboard controls, creative gameplay and more -- that we gained millions of players without any marketing efforts.

Even though mobile is a highly competitive space, Shadow Fight 2’s fresh adaptation on Android and iOS was our company’s most successful and rapidly growing title ever. To this day, we maintain that unique gameplay and simple mechanics trump huge marketing budgets, and that surprising players can lead to word-of-mouth sharing among their friends that exceeds any marketing campaign. This powerful virality helped our game reach high rankings. Right now, Shadow Fight 2 gathered more than 20 million downloads worldwide, and this is only the beginning of our journey!” - Sergei Babaev, Business Development Executive, Nekki

image01Nekki’s RPG Shadow Fight 2 was one of many new, successful fighting games in May.

No One Dies, another new release in May, added an interesting layer to traditional running games by forcing players to control multiple characters simultaneously. This remix on the classic format gained significant traction in China.

 

Tencent’s New Dual-Threat App Smashes Into the Top 10

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May marks Tencent’s third consecutive month as the top iOS game publisher by downloads, with late-April addition We Fight (天天炫斗)strengthening the publisher’s game portfolio in both downloads and revenue. We Fight (天天炫斗) is a 2D action RPG with fighting elements launched for Tencent’s WeChat platform. The game continued Tencent’s run of new releases that found rapid success in downloads and monetization.

BLADE (블레이드) for KakaoChops its Way to the Top in South Korea

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BLADE (블레이드) for Kakao is publisher Four Thirty Three’s latest smash hit on Google Play, achieving the #4 grossing Google Play game worldwide for May, despite only being available in South Korea during the month. This action-based RPG boasts impressive graphics and real-time player vs. player (PvP) battlefields.

image00Four Thirty Three’s RPG BLADE (블레이드) for Kakao incorporates player vs. player (PvP) battles.

Released in late April, BLADE (블레이드) for Kakao quickly became the #1 overall grossing app in South Korea, holding on to top spot for the entire month of May. This success was the primary driver behind Four Thirty Three’s revenue growth from April to May. With such a strong start, BLADE (블레이드) for Kakao is already projecting signs of long-term success.

image03BLADE (블레이드) for Kakao rose at a rapid pace after release to the top rank for Google Play revenue in South Korea.

Comedic Games Are Crowd-Pleasers on iOS

Toilet Time helps users pass the time in the bathroom with mini-games centered around bathroom activities such as hand washing, unrolling toilet paper, and stopping objects from falling into the toilet bowl. The app’s ascent in popularity coincided with a release of new mini-games in late April. Tapps Games talked to App Annie about their surprise hit:

“With over 100 independently developed games published, we have been through a lot. But suddenly having one of our titles among the most downloaded and played games around the world was a whole different experience for us. Standing out like that and reaching millions of people within a very short period of time was very exciting and a boost of encouragement for the entire team.

Toilet Time was hardly one of our biggest bets. In fact, last year we weren’t really sure whether we should stick with it or move on to our next idea. Good thing that we kept it! It’s yet another example of how dynamic things are in the app stores, and how ‘virality’ really come into play sometimes.” - Felipe Watanabe, Marketing Coordinator, Tapps Games

image04Toilet Time found a niche among players with free time on their hands.

Make It Rain: Love of Money channels the desire to throw money into the air in a more financially responsible and environmentally friendly direction. The game allows players to simulate the action of making it rain by simply by swiping the screen. Instead of losing money, making it rain in the game actually earns players money. These funds can be used for simulated financial and political investments, or even to help keep the authorities from seizing assets. The game found tremendous viral success without any advertising from publisher Space Inch, following in the footsteps of recent hits such as Flappy Bird.

3. More Movers and Shakers

Powerboat Racing 3D Rides Wave of Cross-Cultural Success

Doodle Mobile’s hydroplane racing game made a splash in several markets on Google Play following its late-April release, including Russia, Brazil and India. Powerboat captains can earn coins to upgrade their vehicles and are also able to race up to four opponents at once in multiplayer mode.

GAMEVIL Rips a Double

GAMEVIL’s MLB Perfect Inning May release helped the publisher reach the Top 10 in Google Play downloads. The game was a hit with audiences in the US and South Korea, as baseball season is in full swing in both nations. The MLB-licensed game provides a mobile-centric way to play as any of the 30 teams in Major League Baseball.

Spirit Stones, a match-three puzzle RPG in the style of Puzzle & Dragons (パズル&ドラゴンズ), also contributed to GAMEVIL’s growth. The game’s resurgence came around the same time as an update in late April that introduced new quests. It was noticeably featured on Google Play’s homepage and was especially popular in Russia.

Don’t Tap the White Tile Refuses to Slow Down

Umoni Studio’s popular arcade game Don’t Tap the White Tile saw a big jump in Google Play downloads between April and May, along with the game’s continued growth in the US on iOS. The app was released on Google Play a few days earlier than on iOS, but took a little longer to explode to the top of the charts. However, its downloads continued to grow throughout May on Google Play, driven largely by the United States, the United Kingdom and South Korean markets.


Intelligence-Icon Want to get even more advanced with your app store market analysis? Check out our enterprise product App Annie Intelligence.

For those of you who are also looking for an update on top apps outside of games, please check out the May 2014 Index for Apps. To keep up-to-date with all the changes at the top of the app and publisher charts, check out the complete set of App Annie Index tables.

 

Notes:

  • The publisher and app rankings reported in the App Annie Index are based on the download and revenue estimates available through App Annie Intelligence. The daily rank history charts and the home page feature app data are available to all users through App Annie’s app tracker solution, Store Stats.
  • While the Index for Games covers games, the Index for Apps provides app tracking on everything but games. Note that the Top Company rankings in the Index for Games are based solely on the publishers’ games downloads and revenue, while the Top Company rankings in the Index for Apps are based on the company’s downloads and revenue from apps excluding games.
  • Through September 2013, similar versions of the same app with different names (e.g., NYTimes and NYTimes for iPad) were ranked separately. Effective with October data, similar versions of the same app with different names are unified (e.g., NYTimes and NYTimes for iPad are now aggregated and ranked as a single NYTimes unified app).
  • Company and unified app rankings in the App Annie Index for Games and Index for Apps are based on individual apps that ranked in the Top 1,000.
  • In the first month in which an app becomes unified, its rank change in the Index will compare the unified app that month vs. its highest-ranking individual app in the month prior. As a result, rank changes for newly unified apps may overstate ranking increases from April 2014 to May 2014.
  • In the iOS App Store, an app can be categorized under a Primary Category as well as an optional Secondary Category. If an app has a Primary Category of Games and a Secondary Category of Entertainment, it is a candidate to be included in this Index for Games. If the app’s Primary Category is Entertainment and its Secondary Category is Games, then it will not be included in this Index for Games; it is a candidate for the Index for Apps.
  • Note that the ranking approach used in the App Annie Index differs from that used in the iOS App Store. In the latter, app rankings for a given category will include all apps whose Primary Category or Secondary Category matches that given category. So an app can appear in the rankings for more than one category within the iOS App Store or in App Annie Store Stats rankings.
  • In Google Play, an app can be categorized under only one category, so there is no double-categorization.
  • Occasionally, a publisher may decide to shift an existing app from one category to another category. In these cases, the App Annie Index will rank that app based on its categorization in the subsequent month. Given that the App Annie Index has a Games report and an Apps report, the only scenario where an app’s recategorization could shift it from one Index to another is if its category changes from Games to a category other than Games or vice versa.
  • In the App Annie Index, all apps and publishers are reported under their parent companies, where available; for example, the Plants vs. Zombies™ 2 app is reported under its parent company Electronic Arts, rather than its direct publisher PopCap. Note that if you view the Electronic Arts parent company page on Store Stats, you will see the publishers that roll under the parent company Electronic Arts, including PopCap. The Plants vs. Zombies™ 2 app will be listed under the PopCap publisher page.
  • Company and app rankings are based on the App Annie DNA relationships at the time of publications. App Annie DNA relationships are subject to change over time.
  • App Annie Index revenue rankings are based on revenue that the iOS App Store and Google Play earned from paid downloads and in-app purchases. They do not include revenue earned from in-app advertising.
  • Certain trademarks and/or images used in this report may belong to third parties and are the property of their respective owners. App Annie claims no rights in such trademarks or images.

June 18, 2014

Market Data
Mobile Gaming

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