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App Annie and Kantar Retail Explore France’s Retail App Economy

App Annie

App Annie, in partnership with Kantar Retail, is excited to announce the release of its App Annie & Kantar Retail: Top Retailers & The App Economy in France report, focusing on the current state of retail mobile apps in France and how mobile technology is reshaping the industry.

The European online retail market is expected to hit $212.8 billion in 2014, and mobile is a segment retailers can’t ignore if they want to establish a foothold in this marketplace. France in particular has shown impressive year-over-year e-commerce growth. We expect this report to be essential reading for retailers catering to Europe-based customers -- especially retailers aimed at launching in or expanding into France.

AA-Kantar-Retail-France-Retail-Spotlight-Example-ImageOur partnership with Kantar Retail let us look deep into France’s retail market, unearthing the country’s 25 largest retailers and the apps leading the mobile revolution.

Below are some of the key takeaways from our free report:

  • Apps as Growth Drivers for French Retailers
    Learn about the consumer purchase path, customer loyalty and mobile app expectations in the smartphone era.
  • Top Apps From Large Retailers in France
    Access our custom-built rankings table featuring the top retail apps in France (as shown  above), as well as other rankings tables and charts made exclusively for this report.
  • Future Mobile Opportunities and Challenges for French Retailers
    See the opportunities (such as retail convenience services and optimizing in-store experiences through apps) and challenges facing retailers in the months and years to come.

To gain access to the full 25-page report, click the download button below:

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Dive Deeper at Apps World Europe (Booth #269)

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Want more app insights? Whether you’re a retailer or app developer, Apps World has a track tailored to you -- but since you’re reading this, the Mobile Payments & Retail track is probably up your alley. Our team will be at Apps World Europe next week to talk app analytics and data, and we’d love to meet you.

Book a 20-minute consultation with us by filling out this form. You can find us on the expo floor at Booth #269, or at one of the following speaking sessions:

Panel:

  • Date/Time: November 13 at 10:30 a.m.
  • Topic: App Annie App Analytics: Making Data Work for You
  • Track: Mobile Marketing and Advertising
  • Speaker: Marcos Sanchez, VP Global Corporate Communications

Speaking Session:

  • Date/Time: November 13 at 12:15 p.m.
  • Session: Don’t just BE on Google Play, Be a Google Player
  • Track: Droid World
  • Speaker: Marcos Sanchez, VP Global Corporate Communications

 

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November 5, 2014

Market Data
Mobile App Strategy

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