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Gaming's Mobile Growth: A Special Report With IDC

App Annie

Download our latest report to learn how the gaming industry has moved to mobile and is continuing its upward climb.

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Mobile gaming is gaining momentum and disrupting the traditional industry. By 2014, mobile gaming apps beat out both home game consoles and PC and Mac gaming for consumer spend. Now, mobile has widened its lead, with spend at over 25% higher than PC and Mac gaming, and more than double home game consoles in 2016.

worldwide-consumer-spend-games-device

Massive growth in Asia’s key markets helped it net the highest global gaming spend in 2016. Over 60% of spend was in Asia alone — a significant increase from last year.

There are also new technologies bolstering the growth of mobile gaming.The popularity of games that utilize augmented reality (AR) or virtual reality (VR) is growing, and we anticipate to see greater utilization in the future. As a whole, mobile AR gamers are younger in age and nearly 80% of them played mobile games for over five hours a week in Q3 2016. Mobile VR, on the other hand, is still in its first wave of adoption, and players tend to also skew young, male and spend at least 15 hours a week playing. We’re interested to see how and when mobile VR will formally go mainstream.

Download our latest report, Gaming Spotlight, 2016 Review, to discover more gaming insights from 2016.

February 22, 2017

Market Data
Mobile Gaming

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