Below are some key highlights from this report:
- Brazil, Russia, India and China (BRIC) overshadowed the world’s most developed app markets in download growth, rising 80% year over year.
- Massive populations got their hands on smartphones and governments improved their network infrastructure in Mexico, Indonesia and Turkey. We look into which categories benefitted from these factors.
- Downloads grew as much as 60% year over year in Vietnam, Thailand, Egypt and Argentina. See which app categories caused this.
- Treating emerging markets like your home market is a recipe for disaster — or at least lackluster performance. Learn what you need to take into account to succeed.
To gain access to the full report, click the download button below:
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The great thing about the mobile app economy is that there are truly no borders. If you create an app, it has the potential to get into the hands of anyone in the world. That means there are billions of smartphone users for you to reach.
As you search out users for your apps, you’ve probably gotten wind of emerging markets. But these markets often go overlooked by publishers due to the fact they’re either unfamiliar or unproven. These countries are seeing staggering growth on both iOS and Google Play and are expected to keep growing for the foreseeable future. But which regions are growing the fastest? What’s causing these countries to grow? And even if these regions are growing, which app categories are highly competitive, and which are untapped opportunities?
Our report, The Next Horizon of Emerging App Markets, investigates all these questions with the latest data and trends. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Download it now — for free — by clicking the link above.