In-App Subscriptions Go Mainstream with Video Streaming Apps Dominating the Global Breakout Chart by Consumer Spend
As we moved into Q3 2021, many COVID-19 behaviors maintain a stronghold on consumer habits. Mobile is still front of mind, and we’ve seen mobile carve out more share of wallet than ever before. Mobile has become a hub for consumers to manage their lives from their most accessible, personal and trusted device. Consumer spend through in-app subscriptions and in-game purchases is set to reach $34 billion — marking the biggest consumer spend to date.
$34 Billion Spent on Apps and Games in Record-Breaking Quarter
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September 23, 2021Market Data