App Annie is excited to announce the launch of the UK App Annie Index. The App Annie Index is a well-established resource informing app publishers’ worldwide strategy. With the launch of the UK App Annie Index, we give you an in-depth look at what’s driving one of the key markets in the app store economy to help drive your business decisions.
The App Annie UK Index for Apps details the hottest mobile app properties outside of games for both the iOS App Store and Google Play. To find out what’s hot in the UK in games, please check out the UK App Annie Index for Games. For more information on top apps and publishers around the world, see the worldwide, United States and China charts for June.
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The information contained in this report was compiled from App Annie Intelligence, the leading market data solution for the app store economy. To see how our app store download and revenue estimates can help guide your critical business decisions, take a tour or request a demo today.
Football fever gripped much of the world during June, and the UK app stores were no exception. The FIFA World Cup appears to have provided a significant boost for broadcaster apps, with ITV Player making the most notable gains. The app offered live streaming and on-demand coverage of the World Cup and moved up the download ranks rapidly on both iOS and Google Play as the event kicked off mid-June.
Outside the World Cup, publishers providing video content occupied strong positions in the UK rankings. Major broadcasters the BBC and BSkyB both feature in the Top 10 publishers by monthly downloads outside of games on the iOS App Store and Google Play. Leading apps for the BBC include BBC Media Player, which handles video playback of BBC’s mobile browser-based content, and BBC iPlayer, its streaming and on-demand video player. Similarly, BSKyB's Sky Go app provided on-demand video for users and was a major contributor for the publisher on both stores.
Spotify shot up the Google Play download rankings in June, making it a strong month all- around for digital media consumption apps in the UK. Its gains came after prompting users to upgrade to its new Android app in late May. Spotify remained in the top ranks for downloads in the UK throughout June. This is a positive sign for continued growth for Spotify, having announced that it surpassed 10 million paid subscribers and 40 million active users worldwide in late May.
June’s Top 10 apps by monthly iOS revenue outside of games in the UK featured apps from three major British newspapers — The Guardian, The Times and the Sunday Times, and The Telegraph. In addition, The Guardian and News Corp both featured in the Top 10 publishers by iOS revenue outside of games for the month. This demonstrates that newspapers in the UK, like those in the US, are clearly embracing mobile as a distribution channel.
Around 40% of The Guardian’s digital traffic now comes from mobile devices. The publisher will be hoping to increase this further as The Guardian made considerable gains in downloads recently with the release of a substantial update in late May. According to the publisher, this update has netted a total of 300,000 new downloads worldwide, which it will hope to convert to increased revenue through the app’s subscription model.
The weather may not have shown it, but apparently summer arrived in the UK in June. Making the most of UK users who want to lose a few pounds for the season, fitness app publisher Jozic leapt up the UK iOS download rankings in June. Jozic’s rise was aided by a number of apps including 30 Day Squat Challenge and 30 Day Push Up Challenge, but the biggest contributor was 30 Day Ab Challenge. The app saw a remarkable boost in late May as 30 day fitness challenges gained attention elsewhere online, including a prominent post on Reddit. These gains appear to have had a positive effect on app store search performance, further increasing exposure for the app and keeping it near the top of the rankings throughout June.
UK iOS Users Love Dating Apps
Four dating apps — Match.com UK, Zoosk, Badoo and Grindr — filled positions in the Top 10 ranks for monthly iOS revenue outside of games in the UK in June. Match.com UK led the way, and its publisher InterActiveCorp (IAC) held the second spot for monthly iOS revenue. The biggest mover, however, among the top dating apps in June was Badoo. The gains for the app brought publisher Badoo into the Top 10 for monthly iOS revenue, giving dating app publishers three of the Top 10 in the publisher revenue ranks.
Navigation Apps Maneuver Their Way Up the Charts
TomTom’s navigation apps proved a hit in the Google Play UK revenue rankings in June, with the Europe and UK & Ireland versions rising up the charts. Both received substantial price reductions in late May which lasted throughout June, contributing to their ascent. In general, the UK represents a strong market for navigation apps. TomTom and Trimble Navigation featured in the Top 10 Google Play publishers by UK revenue outside of games in June. TomTom also held its position in the Top 10 iOS publishers by UK revenue outside of games.
UK Users Take Security Seriously
Two security apps, Antivirus Security and Norton Mobile Security, retained positions within the UK’s Top 10 Google Play apps by monthly revenue in June. In contrast, there were no security apps in the Top 10 Google Play apps by monthly revenue in the United States or worldwide. During the month, AVG Antivirus saw a significant rise in its daily revenue and download rankings. This occurred just as malware and security issues hit the headlines following an alert from the National Crime Agency of a two-week window to take action against serious malware threats.
For those of you who also are looking for an update on top apps in gaming, please check out our UK App Annie Index for Games. To keep up-to-date with all the changes at the top of the app and publisher charts, check out the complete set of App Annie Index tables.
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- The company and app rankings reported in the App Annie Index are based on the download and revenue estimates available through App Annie Intelligence. The daily rank history charts and the home page feature app data are available to all users through App Annie’s app tracker solution, Store Stats.
- While the Index for Games covers games, the Index for Apps provides app tracking on everything but games. Note that the Top Company rankings in the Index for Games are based solely on the company’s games downloads and revenue, while the Top Company rankings in the Index for Apps are based on the company’s downloads and revenue from apps excluding games.
- Through September 2013, similar versions of the same app with different names (e.g., The Telegraph and The Telegraph for iPad) were ranked separately. Effective with October data, similar versions of the same app with different names will be unified (e.g., The Telegraph and The Telegraph for iPad are now aggregated and ranked as a single The Telegraph unified app).
- Company and unified app rankings in the App Annie Index for Games and Index for Apps are based on individual apps that ranked in the Top 1,000.
- In the first month in which an app becomes unified, its rank change in the Index will compare the unified app that month vs. its highest-ranking individual app in the month prior. As a result, rank changes for newly unified apps may overstate ranking increases from May 2014 to June 2014.
- In the iOS App Store, an app can be categorized under a Primary Category as well as an optional Secondary Category. If an app has a Primary Category of Entertainment and a Secondary Category of Games, it is a candidate to be included in this Index for Apps. If the app’s Primary Category is Games and its Secondary Category is Entertainment, then it will not be included in this Index for Apps; it is a candidate for the Index for Games.
- Note that the ranking approach used in the App Annie Index differs from that used in the iOS App Store. In the latter, app rankings for a given category will include all apps whose Primary Category or Secondary Category matches that given category. So an app can appear in the rankings for more than one category within the iOS App Store or in App Annie Store Stats rankings.
- In Google Play, an app can be categorized under only one category, so there is no double-categorization.
- Occasionally, a publisher may decide to shift an existing app from one category to another category. In these cases, the App Annie Index will rank that app based on how it is categorized in the subsequent month. Given that the App Annie Index has a Games report and an Apps report, the scenario where an app’s recategorization could shift it from one Index to another is if its category changes from the Games category to a category other than Games or vice versa.
- In the App Annie Index, all apps and publishers are reported under their parent company, where available; for example, the Instagram app is reported under its parent company Facebook, rather than its direct publisher Instagram. Note that if you view the Facebook parent company page on Store Stats, you will see the publishers under the parent company Facebook, including Instagram. The Instagram app will be listed under the Instagram publisher page.
- Company and app rankings are based on the App Annie DNA relationships at the time of publications. App Annie DNA relationships are subject to change over time.
- App Annie Index revenue rankings are based on revenue that the iOS App Store and Google Play earned from paid downloads and in-app purchases. They do not include revenue earned from in-app advertising.
- Certain trademarks and/or images used in this report may belong to third parties and are the property of their respective owners. App Annie claims no rights in such trademarks or images.