Mobile Minute

Mobile Minute: Baseball Fans Turn to Mobile for the Latest MLB World Series Updates

Lexi Sydow

The average sports fan accesses sports apps 75% more year over year during peak viewing weeks.

What’s Happening: 

The MLB World Series kicked off on October 22, 2019, and ahead of the first pitch, baseball fans have increasingly turned to mobile to stay up to date. In the age of cord-cutting and mobile-first consumer behavior, we see sports fans are increasingly leveraging mobile as their primary source for sports news, information and viewing shown through a significant increase peak average weekly sessions per user among the sports apps that capture the most consumer time. 

Why it Matters: 

The way people are consuming content is inherently changing, and sports fans are no exception. Sitting on the couch and catching the game on live TV is more frequently being swapped with streaming live sports and other content through mobile. 

We took a look at the top 10 Sports apps by peak weekly time spent. This allowed for us to control for seasonality during the last year and simply compare the largest week for each app. From here, we took the average of the weekly sessions per user. Globally, we saw that in the 52 weeks ending Oct 12, 2019, consumers accessed top Sports apps 75% more than the same period a year prior. This equated to the average consumer accessing sports apps nearly 9 times per day. MLB At Bat has consistently been among the most used Sports apps by Americans. We expect 2019’s World Series to shatter mobile engagement records. 

Go Deeper:

As mobile becomes the dominant screen, more sports fans are watching games in a different format, therefore experiencing major sporting events differently than past generations. The average user spends 3 hours on mobile daily, and Americans now spend more time on their phones and tablets than they do watching TV. 

For a deeper dive on increased mobile usage, check out our latest 2019 State of Mobile Report: 

Download Now


This post is the latest in a Mobile Minute series that features App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.

October 23, 2019

Mobile Minute

Related blog posts