Increased time spent and total sessions in-app highlights consumer demand for convenient services at their fingertips.
Whether consumers are relaxing or on-the-go during summer months, it’s no surprise usage of food delivery apps is heating up. As delivery services compete to meet consumer expectations of fast and efficient offerings, we’ve seen Uber begin to consolidate UberEats into its main app and announce plans for testing delivery drones. Meanwhile, Amazon announced plans to shut down its Amazon Restaurants delivery service, offering food delivery services through the Prime Now app, by the end of this month.
Why It Matters:
Our data shows that the US mobile food delivery market is primarily dominated by native mobile players including UberEats, DoorDash, Grubhub, Instacart and Postmates that rank accordingly by consumer time spent in-app in the US.
Over the last two years, total time spent in food delivery apps has grown 380% in the United States alongside a 325% increase in total minutes globally — highlighting mobile as a key channel for consumers seeking food deliveries.
Looking at the US, much of this growth time spent in food delivery apps is fueled by growth total sessions. For food delivery apps, each session represents an opportunity to purchase — a consumer seeking to place an order or a customer checking on the progress of their order. The bottom line is, this increased engagement illustrates that mobile is winning over the minds — and stomachs — of today’s consumers.
For more insights on the state of mobile food services, download our State of Mobile 2019: Restaurant & Food Delivery Report:
This post is the latest in a Mobile Minute series that features App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
June 19, 2019Mobile Minute