Mobile App Strategy

21 Expert Tips to Launch an App in 2021

App Annie

Our holistic guide will show you how to launch an app, take you through the key steps to launch an app and equip you with app marketing strategies to support your app launch.

How do you take your app from idea to launch – and succeed in a crowded market?  Over 160,000 apps launched every month on the Google Play and iOS app stores, how will yours stand out? It's overwhelming. But don't worry, we are here to help. We analyzed millions of actions across thousands of apps to boil the process down to 21 easy steps to prepare you to launch an app on the iOS App Store and Google Play.

21 tips to launch an app

Even in this crowded market, it is still possible to generate millions of downloads and grow market share by knowing trusted app marketing strategies for your app launch from a trusted partner. Learning from successful launches, incorporating the latest trends in consumer behavior and showcasing your unique value proposition will be the key to your own success to launch an app.

In our latest guide, we take an in-depth look at the key phases of how to launch an app, expert tips and app marketing strategies to support an app launch on how to ensure maximum success. 

These include: 

  • Understanding the competitive landscape to ensure the long term success of your app
  • Preparing for your launch by focusing on the most important elements and steps to launch an app including App Store Optimization (ASO), User Acquisition (UA) and optimizing your web to app funnel
  • Bolstering your app launch on Google Play and iOS with marketing to get your app in front of your target audience 
  • Monitoring your app's performance and KPI's after launch and comparing it to industry benchmarks to fuel your product roadmap and app marketing strategies to build off the success of your launch

Ready to take your mobile app launch to the next level?

Looking to make more of the mobile opportunity? Talk to an expert today.

March 24, 2021

Mobile App Strategy

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