Catch up on our webinar series and get the lowdown on app store optimization, user acquisition and other app marketing fundamentals
Earlier this year we launched a new webinar series designed to give app marketers a range of information and strategies they can use to improve their app marketing efforts. Starting today, we wanted to share with you the on-demand versions of each webinar for those who may have missed out, want to revisit them as a reference or share them with your co-workers.
Here’s a quick recap of what we covered in each webinar so you can pick and choose which ones best meet your needs:
In the first webinar in the series, Aurelie Guerrieri, founder of Akila One and author of The Mobile Native’s Guide to Marketing, and Ben Gibson, senior manager, sales enablement at App Annie, offered top-level information about app marketing crucial for anyone looking to understand how to succeed in the app economy. Get Ranked, Get Users, Get Noticed includes key indicators regarding the growth of the app economy, suggestions for getting an app store feature and expert tips for staying on top of paid user acquisition efforts. This is a great place to start.
According to Apple, over 65% of downloads come through search in the App Store. Given a stat like that, it’s crucial that every app marketer master App Store Optimization, the process of improving search discoverability and optimizing your conversion rate. In this webinar, Dan Held, Marketplace PPM for Uber and App Annie’s Ben Gibson do a deep dive into ranking algorithms, including the nuts and bolts of how to choose keywords and best practices for optimizing within the iOS 11 App Store. Rank Higher, Faster also covers how to A/B test elements of an app store page.
As any experienced app marketer will tell you, not all downloads are created equal. You don’t just need users, you need users that will translate to real long-term value for your apps. In Quality Over Quantity, two of App Annie’s senior product managers, Luke Lin and Jenna Milano, share how to make the most of cross-app usage to find users who are most likely to download your app, and identify ad networks that best meet your needs and deliver when it comes to high quality users. They also share tips on how to launch a campaign and then optimize continually based on what the data tells you.
In this final installment of the series, you can learn how exactly to use App Annie tools to do the tasks laid out in the three preceding webinars. Luke Lin shows just how to adjust if you’ve tried high search volume keywords but aren’t seeing a lift in downloads, compare CPIs among ad networks, make the most of Creative Gallery and much more. Ask The Expert offers a terrific opportunity to see how an seasoned user of App Annie tools navigates within the platform to uncover insights that can inform smart ASO and user acquisition strategies.
We hope you got some valuable ideas and action items from these webinars, and for even more on App Marketing, be sure to read the material in the App Annie Academy. Plus, stay tuned in January when we devote our first webinar of the year to reviewing all the big mobile stories from 2017 and reviewing what they mean for 2018.
December 20, 2017Webinars