Blog

Search Blog

Mobile App Strategy

Mobile App Marketing Basics: Strategy Development

App Annie

To succeed in the fast-paced, hyper-competitive mobile market, you need a well-developed marketing strategy. Learn the nuts and bolts now.

The mobile app market presents tremendous growth opportunities for companies. There are are over 4 billion connected devices generating more than $81 billion in consumer spend in 2018. App Annie predicts that by 2022, there will be more than 8 billion devices, and annual consumer spend will exceed $150 billion.

To succeed in this fast-paced, hyper-competitive market, you need a well-developed marketing strategy that addresses:

  • Who is your app’s target audience?
  • What value does your app deliver? Or, how you will you change peoples’ lives?
  • How will you differentiate yourself from the competition?

If you want to learn the fundamentals of building an app marketing strategy, download our primer.

This primer — the first in a series of three — will provide a high-level overview of how to identify your target audience, develop an app’s positioning, and evaluate the competition. As a bonus, we also give you sample metrics to measure the performance of your app. This guide is ideal for people new to app marketing.

Download Now

August 13, 2018

Mobile App Strategy

Related blog posts