It’s clear that mobile is a business imperative. Savvy businesses — both mobile-first and mainstream — are investing more resources toward acquiring and engaging mobile users. As additional budget gets allocated to mobile, advertisers and marketers are noticing a lack of transparency both in paid and organic channels, making it difficult to meaningfully improve app discovery, user acquisition and ad monetization efforts.
In response to this challenge, today we’re launching App Annie Marketing Intelligence. With Marketing Intelligence, companies can resolve these issues with data to improve user acquisition campaigns and execute cost-efficient marketing strategies to scale their app business and stay ahead of the competition. “Knowing what our competition is doing — which channels they buy from, volumes they gain and creatives used — is valuable information when we are setting up and optimizing our marketing campaigns." shared Selina Springvloet Dubbeld, Global UA Director, Gameloft.
Marketing Intelligence features:
- App store optimization (ASO): Increase app discoverability by identifying optimal keywords to incorporate into your ASO strategy based on insight into keyword search volume, rank difficulty and more.
- A robust creative gallery: Identify user acquisition trends and best practices by tracking mobile ad creatives across competitors, categories and countries. Get inspiration for your next campaign.
- Competitive insights: Dive into the details of a competitor's app advertising strategy, including when and where campaigns are running, the partners they work with, and actual creatives to inform campaign strategy and drive results.
Marketing Intelligence lets publishers explore and analyze competitors’ advertising initiatives across leading ad networks.
App Annie clients are excited about how Marketing Intelligence stands to impact their app business.
“With Marketing Intelligence, I am able to gain key insights to inform our marketing strategy even further," according to James Peng, User Acquisition Director, Match Group.
In conjunction with the release of Marketing Intelligence, we’ve compiled a complimentary report that covers best practices in mobile ad creatives and placements. We delve into how top apps have creatively used different advertising tactics and recommend some best practices in crafting compelling ad creatives. Get the full report now.
Take your user acquisition and ASO strategy to the next level.
August 2, 2016Product Announcements