Learn how others are driving revenue through their apps and what you can apply to your business.
Everyone has an opinion on advertising in mobile games, but what exactly is the benefit of ads and how can publishers use them to their advantage?
Ron Thomas, General Manager of App Annie, sat down with Alexis Rosa, Ad Monetization Specialist at Ubisoft, to learn how App Annie Libring boosts results.
Tune in to learn how Ubisoft's Alexis Rosa is able to maximize ad revenue and get the most value from their partners with the help of App Annie Libring.
You wanted more transparency across the ad tech ecosystem so we broke down the key components that help measure and improve ad viewability across mobile.
MoPub's John Egan, Head of Demand EMEA, sat down with App Annie to discuss our recent partnership that powers in-app inventory selection.
Data driven marketers rely on ad revenue data to extract insights that result in better monetization strategies. They use this data to establish smarter bidding strategies and allocate their marketing budget more efficiently.
To help app publishers make the most out of ad reporting, we have distilled the top six reasons to automate into this infographic. Read on to learn how automating ad reporting can help you boost revenue.
Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.