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App Store Optimization

Trying to improve your app’s visibility? Learn about asset design, keyword research, localization and competitive monitoring.

App Store Optimization

What the iOS 11 App Store Redesign Means for Publishers

A new look and increased emphasis on discoverability means you should up your game when it comes to your app’s creative assets

App Store Optimization

Getting Started With ASO, a Free Guide

From keywords to app store assets, in this guide we’ll share best practices and offer actionable advice you can apply to your own ASO effort

App Store Optimization

The App Marketing Resource Center: Your Guide to Winning ASO & UA Strategies

Introducing our new App Marketing Resource Center, containing briefs, playbooks and insights for driving high-quality downloads to your app.

App Store Optimization

How Apple’s Updates Affect Your App Marketing Strategy

Take these three points into account when developing your strategy for the iOS App Store.

App Store Optimization

Unwrapping ASO Best Practices for the Holiday Season

Learn how retail apps are using ASO to attract and connect with holiday shoppers.

App Store Optimization

Apple's New Search Ads: What You Need to Know

Apple’s Search Ads launched October 5. We look at whether you should try this new platform.

App Store Optimization

iOS App Name Changes Push Publishers to Refine Their ASO Tactics

Apple’s new rules require app names have fewer than 50 characters. See which apps were affected and how they’re adjusting their ASO tactics.

App Store Optimization

3 Reasons Why Your ASO Strategy Needs to Be Global

OneSky explains why localization is so important to ASO and how to kick-start your efforts.

App Store Optimization

ASO Best Practices: Optimizing Your App Store Page | Part 2

StoreMaven covers critical differences between the iOS and Google Play stores, plus how upcoming changes to the iOS App Store may impact ASO.