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Market Data

Check out the latest app statistics and insights driving the explosive growth of mobile.

Market Data

The State of Mobile in 2021: How to Win in a Mobile-Centric New Normal

Read the industry’s leading annual report on the State of Mobile in 2021 to take your mobile performance to the next level

Market Data

Reach Holiday Shoppers Where They’re Spending the Most Time this Season: On Mobile

How advertisers can find mobile success in Q4 2020 and beyond

Market Data

2020: What Happened in Mobile and How to Succeed in 2021

2020 underscored the importance of mobile to growing a business’s top line. As we head into 2021, we’ve outlined why a data-fueled mobile strategy is the key to success.

Market Data

Consumers Seek Out Apps with Enhanced Privacy Features to Keep in Touch in our New Normal

In this report commissioned by Facebook we explore messaging app trends over the past five years to understand how privacy features have influenced messaging app usage.

Market Data

Over 1.6 Billion Money Transfers Occurred in Fintech Apps in the US in Q3 2020

Americans frequented top fintech apps to send money to friends, family and businesses.

Market Data

The New Normal in 2021: Five Things You Need to Know in Mobile

As we head out of a year gripped by a global pandemic, what does the new normal look like for mobile in 2021 and how can you prepare your business?

Market Data

Mobile Game Consumer Spend Exceeded $20 Billion in Q3 2020

Weekly downloads in mobile games across the app stores hovered around 1 billion for the second straight quarter in Q3 2020 as people on lockdown look for more ways to stay entertained at home.

Market Data

Mobile App Usage Surged 25% YoY in Q3 2020

Consumer spend in apps reached record highs amidst COVID-19-influenced social distancing measures and lockdown policies.

Market Data

Game IQ: The New Standard in Game Classification

This in-depth report showcases how you can use Game IQ to optimize business decisions for the rapidly growing mobile game market.

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