Market Data

Check out the latest app statistics and insights driving the explosive growth of mobile.

Market Data

Working Well: Downloads of Business & Productivity Apps Hit 7.1 Billion in 2020 – Up 35% in a Year

Monthly downloads leapt as high as 700 million as working from home became increasingly common.

Market Data

Just Browsing? Consumers Spend 2.3 Billion Hours in Mobile Shopping Apps in a Single Week

Mobile retail scales new heights in 2020 as COVID closes physical stores. Consumers also begin experimenting with next-gen smartphone shopping habits: social commerce and livestream shopping.

Market Data

Bank On It: Time Spent in Finance Apps During 2020 Leapt by 45% Year Over Year

Consumers look for contactless mobile alternatives as COVID-19 further limits physical banking, raises safety fears around cash and interest in stock market movement

Market Data

Pumped Up: Health and Fitness App Downloads Rose 30% in a Landmark Year for Mobile Wellness

Huge demand for workout guides, contact tracers and wellness apps as consumers try to stay healthy – and safe – at home.

Market Data

The State of Mobile in 2021: New Records Beckon

Last year was unlike any other – and the top mobile stats of 2020 underscore that as we enter into the new normal of 2021.

Market Data

The State of Mobile in 2021: How to Win in a Mobile-Centric New Normal

Read the industry’s leading annual report on the State of Mobile in 2021 to take your mobile performance to the next level

Market Data

Reach Holiday Shoppers Where They’re Spending the Most Time this Season: On Mobile

How advertisers can find mobile success in Q4 2020 and beyond

Market Data

2020: What Happened in Mobile and How to Succeed in 2021

2020 underscored the importance of mobile to growing a business’s top line. As we head into 2021, we’ve outlined why a data-fueled mobile strategy is the key to success.

Market Data

Consumers Seek Out Apps with Enhanced Privacy Features to Keep in Touch in our New Normal

In this report commissioned by Facebook we explore messaging app trends over the past five years to understand how privacy features have influenced messaging app usage.

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