Market Data
Check out the latest app statistics and insights driving the explosive growth of mobile.
Mobile Shopping Apps Continue to Power the Larger Retail Industry
Mobile helped enable digital-first and brick-and-mortar retailers to increase engagement and sales in 2019.
The Impact of Coronavirus on the Mobile Economy
As businesses enforce working from home, conferences are postponed, flights are canceled, schools are closed, storefronts and restaurants shut their doors and people are quarantined inside, the world is turning to mobile to stay connected.
Mobile Gaming: A $100 Billion Industry That’s Only Getting Bigger
2019 was a banner year for mobile gaming, seeing 25% more spend than all other forms of gaming combined. But the best is still yet to come.
Social and Messaging Apps Grow as TikTok Takes Off
Social, messaging and entertainment apps had another banner year of growth in 2019 as they continue to innovate and find new audiences.
Even Amidst Economic Headwinds, Mobile Finance Grows Worldwide
Consumers accessed finance apps more than 1 trillion times in 2019 as mobile increasingly becomes consumer’s financial hub.
Gen Z: The Mobile-First Generation Poised to Transform Business
Gen Z is already the largest generation. As they enter the workforce and gain spending capital, this group will only grow in influence.
Subscriptions: The Revenue Model Powering Mobile Apps
We know that businesses are powered by mobile. But subscription models are what's driving mobile dominance.
Ola Expands Amid Uncertainty in London's Ride-Share Market
Ola cabs launch in London on February 10th, touting its Guardian and Start Code security features, while Uber’s revoked license is under appeal.
From Small Screen to Big Screen — Streaming Dominates the Oscars
Netflix dominated the Oscar nominations and is winning on mobile as well — but more challengers loom in 2020.
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