Understand how today’s hottest games acquire, retain and monetize users to learn how publishers big and small can succeed in a crowded app store.
In a joint report from Google and App Annie, we explored the growing movements from China-based publishers into new mobile gaming markets around the world — a deep-dive on differences in gaming preferences and unique competition across regions.
Global mobile gaming reached $32.8 billion in consumer spend in H1 2019 and subscription gaming platforms are set to accelerate the next generation of mobile gaming monetization.
Mobile is turning the masses into gamers and setting records in downloads and consumer spend.
Netmarble invested over two years building a unique, quality game that’s topped global charts.
This week marks the E3 Conference, the world's premier event for computer and video games and related products. Thousands of gamers will descend upon Los Angeles to discuss the state of gaming in 2019 and its bright future.
The Pokémon Company opened eyes this week when it announced its latest innovation: Pokémon Sleep.
Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.
In just a few years, mobile gaming has grown dramatically. This rise has expanded beyond the gaming industry and now influences the entire mobile experience.