Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
As stores reopen, payment strategies have shifted to prioritize contactless and plan-based mobile payment options.
NBCUniversal’s Peacock TV app generated over 10 million app downloads in the US since its July 15 expansion.
Consumer sentiment remains positive for mobile advertising as a form of monetization, yet advertisers need to future-proof their strategies amidst the rise of user privacy and the end of IDFA.
Growth shows mobile grocery app usage remains high as shoppers leverage apps for evaluating inventory, savings, BOPIS and delivery services.
Amidst ongoing restrictions on in-person shopping, eCommerce marketplaces and retail apps see increased traction
As global regions prioritize COVID-19 exposure tracing, mobile apps gain popularity among health and fitness and medical rankings.
Accomodating to social distancing protocols, QSR restaurants see uptick in app usage.
The home improvement industry’s biggest selling season sees acceleration driven by DIY projects and technology innovations offering professional expertise.