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Streaming apps see major surge, with HBO Max jumping 215% in US downloads on Christmas Day 2020
As consumers are expected to spend more than one billion hours in shopping apps this holiday season, retailers are cashing in on mobile advertising channels.
Streaming app usage increased 15% year over year in Q3 2020 in the US.
Timely sales events during Prime Day 2020 encourage early holiday shoppers and are expected to surpass 2019’s record-breaking black friday and cyber monday events.
As the mobile game celebrates its one-year anniversary, Call of Duty: Mobile ranks #1 in by downloads among core games in the US.
As many schools return to the classroom in a remote capacity — leaning heavily on top education apps, educators and students play to Gen Z’s strengths: their mobile-savviness
Global consumer spend in travel apps show 30% growth in summer months compared to 3 months prior — a bright spot for the industry’s road to recovery.
App Annie predicts the biggest Q4 holiday shopping season on mobile yet — nearly 1 Billion hours to be spent on Android devices in the US, up 50% YoY