Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.
Game of Thrones has accelerated growth for HBO’s mobile apps. This rise highlights the power of offering unique, engaging content to maintain competitiveness and increase lifetime user value.